Is engelbert strauss profitable to sell on Amazon Germany?

The niche generates €223K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (43/100).

How competitive is the engelbert strauss niche?

15 brands and 52 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in engelbert strauss?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Nähen/Finish/Polieren. The return rate is 4.1%.

When does demand for engelbert strauss peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the engelbert strauss niche?

Listings span €12.05–€89.80; the average listing price is €51.44 (sweet spot $15–$100). The average incumbent carries 2,092 reviews — the moat a new listing must climb.

engelbert strauss

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Avg price

Great€51.44

avg listing price — sweet spot $15–$100

Price range

Great€12.05–€89.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,091.7

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€223K

€223K/yr · 1.8M searches

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, engelbert strauss is a €223K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

engelbert strauss market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €206K–€257K; units × avg price
Conversion rate: 0.2%
Avg BSR: #131
Page quality: 0%
Prime: 83%
Sponsored: 47%
Out of stock: 0.2%
Avg brand age: 59 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

10%

Engelbert Strauss70%
PUMA8%
Uvex4%
Rapoo3%
WORK IDEA3%
Leibwächter2%
Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top engelbert strauss search terms

engelbert strauss666K/yr -41.9%0.1% conv.
engelbert strauss arbeitshose herren419K/yr -2.1%0.2% conv.
strauss arbeitshose herren131K/yr -19.9%0.2% conv.
engelbert strauss arbeitshose61K/yr +0.2%0.1% conv.
strauss86K/yr -24.8%0.0% conv.
arbeitshosen männer engelbert strauss82K/yr -35.2%0.2% conv.
engelbert strauss jacke herren92K/yr -68.4%0.2% conv.
engelbert strauss online shop51K/yr -39.6%0.0% conv.
arbeitshose engelbert strauss herren20K/yr -15.6%0.4% conv.
engelbert strauss hose23K/yr -42.5%0.1% conv.

All search terms

Top engelbert strauss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

engelbert Strauss GmbH & Co. KG Engelbert Strauss Bundhose e.s.Motion 2020 anthrazit/Platin 52 Schwarz

Engelbert Strauss€79.674.6★5,341 rev

Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)

Engelbert Strauss€88.454.6★924 rev

Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 50

Engelbert Strauss€78.084.6★924 rev

Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 54

Engelbert Strauss€76.764.6★924 rev

engelbert Strauss 65561 Bundhose e.s.Motion 2020 schwarz/Platin Größe 50

Engelbert Strauss€77.664.5★111 rev

Newest

by launch date

Engelbert Strauss Short e.s.Motion 2020 Herren (DE/NL/SE/PL Numerisch 52 Regular Regular Anthrazit/Platin)

Engelbert Strauss€64.781,626 rev

4mo ago

Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)

Engelbert Strauss€88.45924 rev

6mo ago

Rapoo Cargohose Herren Outdoor Workwear Wanderhose Arbeitshosen Männer Ripstop wasserdichte Taktische Hose Sommer mit Multi Taschen Schwarz 34Wx30L

Rapoo€33.771,591 rev

1y ago

RevolutionRace Range Pro Stretch T Zip-Off Pants für Herren Wandelbare Wanderhosen für Outdoor-Aktivitäten Anthracite/Black M

RevolutionRace€84.9696 rev

1y ago

Engelbert Strauss e.s.Motion 2020 spodnie robocze kolor: kasztanowy/morska zieleń rozmiar: 50

Engelbert Strauss€77.01255 rev

4y ago

What buyers say about engelbert strauss

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Qualität insgesamt25%

“Super Qualität”

Komfort insgesamt12%

“Robust, bequem zu tragen”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung ist auch es Wert.”

Materialqualität4%

“Das Material ist angenehm zu tragen”

Wärme3%

“Schön warm und mega gemütlich”

Taschen/Abteilungen3%

“Besonders praktisch sind die vielen Taschen – sie bieten genug Platz für Werkzeug, Handy oder Maßband”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Die Stretch-Funktion am Bund macht den Unterschied”

Dicke1%

“Sind nicht zu dünn”

Stärke1%

“Robust”

What buyers complain about

Gesamtgröße25%

“Wirken klein”

Haltbarkeit10%

“dann sind Socken schnell kaputt.”

Nähen/Finish/Polieren6%

“Enttäuschende Qualität – Naht bereits offen”

Taschen/Abteilungen4%

“Leider muss ich sagen das die Hose extrem lang ist und dadurch auch einige Taschen sehr tief sind”

Dicke4%

“Das Material fällt dünner aus als bei den typischen Blaumännern”

Qualität insgesamt3%

“Schlechte Qualität, Löcher”

Taillenpassform3%

“fällt leider recht Hosenbein recht Kurz und am Bund eng aus, geht zurück”

Länge2%

“Bei einer Größe von 177cm und 100Kilo ist die Hose einfach viel viel zu lang”

Füße fit2%

“Mir aber egal die Socken passen danke”

Oberschenkel fit2%

“Auch die Breite der Oberschenkel wäre eher was für Arnold”

Top return reasons

Gesamtgröße53%

Länge9%

Materialqualität5%

Breite4%