How competitive is the Engelbert Strauss niche on Amazon Germany?

15 brands and 52 sellers compete in Engelbert Strauss on Amazon Germany. The top 5 Engelbert Strauss products take 36% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Engelbert Strauss?

Engelbert Strauss buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Nähen/Finish/Polieren, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the Engelbert Strauss niche?

Engelbert Strauss sells for €51.44 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €12.05–€89.80. The average incumbent carries 2,092 reviews — the moat a new listing must climb.

Engelbert Strauss

weak search conversion (0.2%) — Engelbert Strauss doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

This niche Category average · 2,560 niches

Is Engelbert Strauss profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Engelbert Strauss is a €223K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Engelbert Strauss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.9% over the last 90 days and 0.2% of searches end in a purchase.

€223K

revenue / yr

Units sold / yr5K

Search volume / yr-31.9%1.8M

Conversion rate0.2%

Avg price€51.44

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers15 · 52

Top-5 product click share36%

Open market12%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Top Engelbert Strauss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

engelbert Strauss GmbH & Co. KG Engelbert Strauss Bundhose e.s.Motion 2020 anthrazit/Platin 52 Schwarz

Price: €79.67
Rating: 4.6/5
Reviews: 5,341
Age: 5y ago

Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)

Price: €88.45
Rating: 4.6/5
Reviews: 924
Age: 6mo ago

Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 50

Price: €78.08
Rating: 4.6/5
Reviews: 924
Age: 8y ago

Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 54

Price: €76.76
Rating: 4.6/5
Reviews: 924
Age: 8y ago

engelbert Strauss 65561 Bundhose e.s.Motion 2020 schwarz/Platin Größe 50

Price: €77.66
Rating: 4.5/5
Reviews: 111
Age: 6y ago

Newest

by launch date

Engelbert Strauss Short e.s.Motion 2020 Herren (DE/NL/SE/PL Numerisch 52 Regular Regular Anthrazit/Platin)

Price: €64.78
Rating: 4.6/5
Reviews: 1,626
Age: 4mo ago

Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)

Price: €88.45
Rating: 4.6/5
Reviews: 924
Age: 6mo ago

Rapoo Cargohose Herren Outdoor Workwear Wanderhose Arbeitshosen Männer Ripstop wasserdichte Taktische Hose Sommer mit Multi Taschen Schwarz 34Wx30L

Price: €33.77
Rating: 4.0/5
Reviews: 1,591
Age: 1y ago

RevolutionRace Range Pro Stretch T Zip-Off Pants für Herren Wandelbare Wanderhosen für Outdoor-Aktivitäten Anthracite/Black M

Price: €84.96
Rating: 4.3/5
Reviews: 96
Age: 1y ago

Engelbert Strauss e.s.Motion 2020 spodnie robocze kolor: kasztanowy/morska zieleń rozmiar: 50

Price: €77.01
Rating: 4.6/5
Reviews: 255
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

10%

Engelbert Strauss70%
PUMA8%
Uvex4%
Rapoo3%
WORK IDEA3%
Leibwächter2%
Open — no brand owns it (9 brands, 10%)

Engelbert Strauss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR0.2%Products53Brands15Top 5 Brands88%OOS Rate0.2%Rating4.4★Reviews2,092Avg BSR#131

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Engelbert Strauss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

engelbert strauss666K/yr -41.9%0.1% conv.
engelbert strauss arbeitshose herren419K/yr -2.1%0.2% conv.
strauss arbeitshose herren131K/yr -19.9%0.2% conv.
engelbert strauss arbeitshose61K/yr +0.2%0.1% conv.
strauss86K/yr -24.8%0.0% conv.
arbeitshosen männer engelbert strauss82K/yr -35.2%0.2% conv.
engelbert strauss jacke herren92K/yr -68.4%0.2% conv.
engelbert strauss online shop51K/yr -39.6%0.0% conv.
arbeitshose engelbert strauss herren20K/yr -15.6%0.4% conv.
engelbert strauss hose23K/yr -42.5%0.1% conv.

What reviews say buyers love and hate about Engelbert Strauss

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Gesamtgröße29%

“Passt”

Qualität insgesamt25%

“Super Qualität”

Komfort insgesamt12%

“Robust, bequem zu tragen”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung ist auch es Wert.”

Materialqualität4%

“Das Material ist angenehm zu tragen”

What buyers complain about

63% of reviews

Gesamtgröße25%

“Wirken klein”

Haltbarkeit10%

“dann sind Socken schnell kaputt.”

Nähen/Finish/Polieren6%

“Enttäuschende Qualität – Naht bereits offen”

Taschen/Abteilungen4%

“Leider muss ich sagen das die Hose extrem lang ist und dadurch auch einige Taschen sehr tief sind”

Dicke4%

“Das Material fällt dünner aus als bei den typischen Blaumännern”

Engelbert Strauss return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

53%

2Länge

3Materialqualität

4Breite

5Taillenpassform

Common Engelbert Strauss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Engelbert Strauss 43/100 on Amazon Germany — Skip it. The niche generates €223K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -31.9% over the last 90 days.