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Eishockey Geschenk

Fail

Prices span $3.76–$15.27, mostly outside the sweet spot, so Eishockey Geschenk is a Fail.

Flapen Score
26
26 / 100
Ranks 2,487 of 2,560 Fashion niches · −20 vs the category median of 46
Market size
€25K/yr313K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
75%top-5 click share · 9 brands · 16 sellers

Flapen Score

Eishockey Geschenk against its category

The dotted line is the Fashion average. Past it, Eishockey Geschenk is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eishockey Geschenk market on Amazon at a glance

Shoppers on Amazon Germany searched for Eishockey Geschenk 313K times last year and spent an estimated €25K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
0.8%
Market size, estimated
€25Ka year
Peak month
December7.3× the quietest month
Top search term
eishockey206K searches a year

02 · Price

A sale here is worth €9.79.

Listings sell for €9.79 on average, from €3.76 to €15.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €9.79 that is €0 to €979 a year per listing.

Average price
€9.79under the $15 to $100 sweet spot
Price range
€3.76–€15.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€979
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #358 within Kleidung für spezielle Anlässe. It carries 2,727 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
9.0%
Average rank
#358in Kleidung für spezielle Anlässe
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
2,727per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Eishockey Geschenk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 150%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Eishockey Geschenk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Eishockey Geschenk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eishockey206K/yr
  • eishockey geschenk83K/yr
  • ice hockey19K/yr
  • icehockey5K/yr

Reviews and returns

What reviews say buyers love and hate about Eishockey Geschenk

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschenk Zweck”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.8%of orders come back
“Leider ist die Beschreibung etwas irreführend”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Eishockey Geschenk questions

Answered from the same tracked data.