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Einstecktuch

Fail

Shoppers spend an estimated $32K a year here, so Einstecktuch is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€32K/yr107K searches / yr
90-day growth
+52.2%search demand this quarter
Competition
32%top-5 click share · 18 brands · 22 sellers

Flapen Score

Einstecktuch against its category

The dotted line is the Fashion average. Past it, Einstecktuch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einstecktuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Einstecktuch 107K times last year and spent an estimated €32K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+52.2%
Conversion, latest week
3.0%
Market size, estimated
€32Ka year
Peak month
June1.9× the quietest month
Top search term
einstecktuch93K searches a year

02 · Price

A sale here is worth €9.80.

Listings sell for €9.80 on average, from €3.51 to €18.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €9.80 that is €0 to €980 a year per listing.

Average price
€9.80under the $15 to $100 sweet spot
Price range
€3.51–€18.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€980
Returns
6.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #29 within Accessoires. It carries 1,714 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#29in Accessoires
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,714per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Einstecktuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

27%

  • Brand 121%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Einstecktuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Einstecktuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einstecktuch93K/yr
  • einstecktuch seide8K/yr
  • einstecktücher4K/yr
  • pocket square3K/yr

Reviews and returns

What reviews say buyers love and hate about Einstecktuch

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
6.0%of orders come back
“Keine Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Einstecktuch questions

Answered from the same tracked data.