Is Einschulung profitable to sell on Amazon Germany?

Flapen scores Einschulung 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €141K a year across 50 tracked products. 5 of the 16 products launched in the last year cleared the first-year sales bar. Search demand grew +228.7% in the last 90 days.

How competitive is the Einschulung niche on Amazon Germany?

35 brands and 80 sellers compete in Einschulung on Amazon Germany. The top 5 Einschulung products take 34% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Einschulung?

Einschulung buyers on Amazon Germany complain most about Gesamtgröße, beworben Vs Tatsächliches Produkt, and Farbe. An estimated 0.6% of orders come back.

When does demand for Einschulung peak?

Search demand for Einschulung on Amazon Germany peaks in Jun–Jul–Aug–Sep, and the busiest month runs 147.6× the quietest.

What does it cost to enter the Einschulung niche?

Einschulung sells for €6.29 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.40 to €12.68. The average product has 464 reviews, the count a new listing must catch up to.

Einschulung

Maybe

Search demand grew +228.7% this quarter. But prices span $1.40–$12.68, mostly outside the sweet spot, so Einschulung is a Maybe.

Flapen Score: 60
60 / 100Top 9% of 2,560 Fashion niches · +14 vs the category median of 46
Market size: €141K/yr1.5M searches / yr
90-day growth: +228.7%search demand this quarter
Competition: 34%top-5 click share · 35 brands · 80 sellers

Flapen Score

Einschulung against its category

The dotted line is the Fashion average. Past it, Einschulung is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Einschulung market on Amazon at a glance

Shoppers on Amazon Germany searched for Einschulung 1.5M times last year and spent an estimated €141K. The top 5 brands take 45% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +228.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +228.7%
Conversion, latest week: 1.5%
Market size, estimated: €141Ka year
Peak month: August147.6× the quietest month
Top search term: einschulung500K searches a year

02 · Price

A sale here is worth €6.29.

Listings sell for €6.29 on average, from €1.40 to €12.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €6.29 that is €2K to €3K a year per listing.

Average price: €6.29under the $15 to $100 sweet spot
Price range: €1.40–€12.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #237 within Kleidung für spezielle Anlässe. It carries 464 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 94%
Out of stock, average day: 27.2%
Average rank: #237in Kleidung für spezielle Anlässe
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 464per listing
Listings tracked: 50

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 16
Successful launches: 5Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Einschulung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

34%

Top 20: 74%

Open market

50%

Brand 118%
Brand 28%
Brand 37%
Brand 47%
Brand 55%
Brand 65%

Demand

Einschulung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 147.6×

Search terms

Top Einschulung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

einschulung500K/yr +233.7%0.5% conv.
einschulung deko228K/yr +241.9%1.2% conv.
deko einschulung175K/yr +372.0%1.3% conv.
schulkind deko75K/yr +467.1%1.3% conv.
schulanfang deko53K/yr +199.1%1.5% conv.
einschulung mädchen deko50K/yr +104.6%1.0% conv.
deko schulanfang39K/yr +335.0%1.7% conv.
einschulung junge deko41K/yr +99.9%0.9% conv.
schuleinführung28K/yr +173.6%0.3% conv.
schuleinführung deko20K/yr +115.3%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Einschulung

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”

34%of negative reviews mention “Gesamtgröße”

0.6%of orders come back

“Viel kleiner als angegeben”

A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Einschulung questions

Answered from the same tracked data.

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