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Einlegesohlen Kinder

Fail

Demand is soft, at -26.8% this quarter, so Einlegesohlen Kinder is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€59K/yr104K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
46%top-5 click share · 16 brands · 22 sellers

Flapen Score

Einlegesohlen Kinder against its category

The dotted line is the Fashion average. Past it, Einlegesohlen Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einlegesohlen Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Einlegesohlen Kinder 104K times last year and spent an estimated €59K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
6.7%
Market size, estimated
€59Ka year
Peak month
November4.0× the quietest month
Top search term
einlegesohlen kinder60K searches a year

02 · Price

A sale here is worth €8.48.

Listings sell for €8.48 on average, from €4.09 to €19.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.48 that is €848 to €2K a year per listing.

Average price
€8.48under the $15 to $100 sweet spot
Price range
€4.09–€19.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€848–€2K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #190 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 539 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#190in Schuh-, Schmuck- & Uhren-Accessoires
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
539per listing
Listings tracked
32

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Einlegesohlen Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

23%

  • Brand 149%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Einlegesohlen Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Einlegesohlen Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einlegesohlen kinder60K/yr
  • schuheinlagen kinder7K/yr
  • einlagen schuhe kinder4K/yr
  • kinder einlegesohlen4K/yr
  • thermosohlen kinder5K/yr
  • lammfellsohle kinder7K/yr
  • warme einlegesohlen kinder4K/yr
  • lammfell einlegesohlen kinder6K/yr
  • einlegesohlen kinder winter4K/yr

Reviews and returns

What reviews say buyers love and hate about Einlegesohlen Kinder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Dicke”
1.6%of orders come back
“Achtung die sind super dünn”
A buyer, on “Dicke”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Einlegesohlen Kinder questions

Answered from the same tracked data.