Is Einkaufskorb profitable to sell on Amazon Germany?

Flapen scores Einkaufskorb 55 out of 100 on Amazon Germany, a Maybe. Shoppers spend €2.7M a year across 70 tracked products. 21 of the 27 products launched in the last year cleared the first-year sales bar. Search demand grew +3.0% in the last 90 days.

How competitive is the Einkaufskorb niche on Amazon Germany?

14 brands and 107 sellers compete in Einkaufskorb on Amazon Germany. The top 5 Einkaufskorb products take 32% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Einkaufskorb?

Einkaufskorb buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Farbe. An estimated 1.5% of orders come back.

When does demand for Einkaufskorb peak?

Search demand for Einkaufskorb on Amazon Germany peaks in Jun, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Einkaufskorb niche?

Einkaufskorb sells for €32.25 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.26 to €61.74. The average product has 2,304 reviews, the count a new listing must catch up to.

Einkaufskorb

Maybe

Shoppers spend an estimated $2.7M a year here. But buyers convert on only 0.9% of searches, so Einkaufskorb is a Maybe.

Flapen Score: 55
55 / 100Top 20% of 2,560 Fashion niches · +9 vs the category median of 46
Market size: €2.7M/yr9.8M searches / yr
90-day growth: +3.0%search demand this quarter
Competition: 32%top-5 click share · 14 brands · 107 sellers

Flapen Score

Einkaufskorb against its category

The dotted line is the Fashion average. Past it, Einkaufskorb is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Einkaufskorb market on Amazon at a glance

Shoppers on Amazon Germany searched for Einkaufskorb 9.8M times last year and spent an estimated €2.7M. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 9.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months: 9.8M
Growth, 90 days vs prior 90: +3.0%
Conversion, latest week: 0.9%
Market size, estimated: €2.7Ma year
Peak month: June3.4× the quietest month
Top search term: reisenthel2.7M searches a year

02 · Price

A sale here is worth €32.25.

Listings sell for €32.25 on average, from €8.26 to €61.74. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At €32.25 that is €32K to €40K a year per listing.

Average price: €32.25inside the $15 to $100 sweet spot
Price range: €8.26–€61.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €32K–€40K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #51 within Handtaschen. It carries 2,304 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 96%
Out of stock, average day: 0.1%
Average rank: #51in Handtaschen
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 2,304per listing
Listings tracked: 70

04 · Newcomers

21 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 27
Successful launches: 21Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Einkaufskorb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

107

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 64%

Open market

Brand 187%
Brand 24%
Brand 32%
Brand 41%
Brand 51%
Brand 61%
Open — no brand owns it (8 brands, 5%)

Demand

Einkaufskorb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun · busiest ÷ quietest = 3.4×

Search terms

Top Einkaufskorb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

reisenthel2.7M/yr +35.4%0.4% conv.
reisenthel korb2.1M/yr -0.4%0.7% conv.
einkaufskorb1.6M/yr -17.6%0.5% conv.
reisenthel shopper720K/yr -19.0%0.5% conv.
reisenthel carrybag372K/yr -14.6%0.5% conv.
reisenthel korb xs211K/yr +25.1%0.9% conv.
reisenthel leo338K/yr -16.5%1.2% conv.
einkaufskorb faltbar195K/yr +40.5%0.4% conv.
mutti korb204K/yr -3.8%0.5% conv.
korb einkaufen130K/yr +60.0%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Einkaufskorb

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Gesamtgröße”

1.5%of orders come back

“fällt eine Spur kleiner aus als angegeben.”

A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Einkaufskorb questions

Answered from the same tracked data.

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