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Einkaufskorb

Einkaufskorb shows a $2.7M/yr market, but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 20% of 2,560 Fashion niches · +9 vs the category median of 46

Market size 96Growth 29Conversion 11Competition 83Returns 85Price range 85Avg price 95Brand share 13Review moat 42Quality gap 22
This niche Category average · 2,560 niches

Is Einkaufskorb profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einkaufskorb is a €2.7M/yr Amazon Germany market (9.8M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.

Einkaufskorb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.0% over the last 90 days and 0.9% of searches end in a purchase.

€2.7M

revenue / yr

Units sold / yr100K
Search volume / yr+3.0%9.8M
Conversion rate0.9%
Avg price€32.25

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers14 · 107
Top-5 product click share32%
Open market5%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 70 products

Sponsored placement87%
New entrants (1y)27· 21 succeeded
Avg rating4.7★
Avg reviews2,304

Top Einkaufskorb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€55K€110K€164K€219K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

107

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 64%

Open market

5%

  • reisenthel87%
  • Grünes Glück4%
  • LOVEVOOK2%
  • Diurwur1%
  • Amazon Essentials1%
  • Lekespring1%
  • Open — no brand owns it (8 brands, 5%)

Einkaufskorb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9.8MCVR0.9%Products70Brands14Top 5 Brands95%OOS Rate0.1%Rating4.7★Reviews2,304Avg BSR#51
350K250KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 3.4×

Top Einkaufskorb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reisenthel2.7M/yr
  • reisenthel korb2.1M/yr
  • einkaufskorb1.6M/yr
  • reisenthel shopper720K/yr
  • reisenthel carrybag372K/yr
  • reisenthel korb xs211K/yr
  • reisenthel leo338K/yr
  • einkaufskorb faltbar195K/yr
  • mutti korb204K/yr
  • korb einkaufen130K/yr

What reviews say buyers love and hate about Einkaufskorb

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt26%

Super Qualität

Gesamtgröße12%

Ideale Fittness Tasche

Stärke9%

Das Material ist robust

Benutzerfreundlichkeit7%

Gut und praktisch

Taschen/Abteilungen6%

Besonders praktisch finde ich die kleine Innentasche für Schlüssel oder Handy

What buyers complain about

60% of reviews
Gesamtgröße19%

fällt eine Spur kleiner aus als angegeben.

Preis-Leistungs-Verhältnis11%

teuer

Farbe6%

die Farbe ist nicht wie abgebildet

beworben Vs Tatsächliches Produkt5%

Produkt nicht wie auf den Bildern gezeigt

Reißverschlussqualität5%

Zipper kaputt

Einkaufskorb return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
65%
2Farbe
12%
3Qualität insgesamt
3%
4beworben Vs Tatsächliches Produkt
3%
5Materialqualität
3%

Common Einkaufskorb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einkaufskorb 55/100 on Amazon Germany — Worth a look. The niche generates €2.7M/yr across 70 tracked products. 21 of 27 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.
Search demand for Einkaufskorb on Amazon Germany peaks in Jun, where the busiest month runs 3.4× the quietest.