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Einhorn Spiel

Fail

Shoppers spend an estimated $23K a year here, so Einhorn Spiel is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€23K/yr177K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
31%top-5 click share · 46 brands · 146 sellers

Flapen Score

Einhorn Spiel against its category

The dotted line is the Fashion average. Past it, Einhorn Spiel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Spiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Spiel 177K times last year and spent an estimated €23K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.4%
Market size, estimated
€23Ka year
Peak month
December2.7× the quietest month
Top search term
geschenk mädchen 3 jahre geburtstag32K searches a year

02 · Price

A sale here is worth €9.48.

Listings sell for €9.48 on average, from €4.01 to €17.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €9.48 that is €0 to €948 a year per listing.

Average price
€9.48under the $15 to $100 sweet spot
Price range
€4.01–€17.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€948
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #129 within Mädchen. It carries 826 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
8.1%
Average rank
#129in Mädchen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
826per listing
Listings tracked
54

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Einhorn Spiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

146

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

31%

Top 20: 69%

Open market

61%

  • Brand 114%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Einhorn Spiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Einhorn Spiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geschenk mädchen 3 jahre geburtstag32K/yr
  • 3. geburtstag mädchen23K/yr
  • geburtstag 3 jahre mädchen22K/yr
  • geburtstagsdeko 3 jahre mädchen19K/yr
  • 3 geburtstag mädchen19K/yr
  • deko 3. geburtstag mädchen12K/yr
  • geburtstag mädchen 3 jahre13K/yr
  • geburtstagsdeko mädchen 3 jahre13K/yr
  • mädchen 3 jahre geburtstag21K/yr
  • 3 geburtstag mädchen deko4K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Spiel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Gesamtgröße”
0.8%of orders come back
“Kleiner als angegeben”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Einhorn Spiel questions

Answered from the same tracked data.