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Einhorn Kostüm Damen

Fail

Demand is soft, at -90.2% this quarter, so Einhorn Kostüm Damen is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€121K/yr315K searches / yr
90-day growth
-90.2%search demand this quarter
Competition
41%top-5 click share · 23 brands · 27 sellers

Flapen Score

Einhorn Kostüm Damen against its category

The dotted line is the Fashion average. Past it, Einhorn Kostüm Damen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Kostüm Damen 315K times last year and spent an estimated €121K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -90.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-90.2%
Conversion, latest week
1.8%
Market size, estimated
€121Ka year
Peak month
February21.4× the quietest month
Top search term
einhorn kostüm74K searches a year

02 · Price

A sale here is worth €21.64.

Listings sell for €21.64 on average, from €4.25 to €39.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €21.64 that is €0 to €2K a year per listing.

Average price
€21.64inside the $15 to $100 sweet spot
Price range
€4.25–€39.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
8.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #495 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,040 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
9.0%
Average rank
#495in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
1,040per listing
Listings tracked
40

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Einhorn Kostüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

27

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

41%

Top 20: 82%

Open market

23%

  • Brand 123%
  • Brand 216%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Einhorn Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 21.4×

Search terms

Top Einhorn Kostüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn kostüm74K/yr
  • einhorn kostüm erwachsene133K/yr
  • einhornkostüm erwachsener20K/yr
  • einhornkostüm10K/yr
  • einhorn onesie erwachsene6K/yr
  • einhorn onesie4K/yr
  • einhorn kostüm damen33K/yr
  • kostüm einhorn12K/yr
  • kostüm einhorn erwachsene9K/yr
  • kostüm einhorn damen9K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Kostüm Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
8.0%of orders come back
“Es ist allerdings echt groß”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Einhorn Kostüm Damen questions

Answered from the same tracked data.