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Einhorn Kostüm

soft demand (-97.2% this quarter) — Einhorn Kostüm doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46

Market size 25Growth 0Conversion 34Competition 49Returns 23Price range 64Avg price 80Brand share 66Review moat 54Quality gap 45
This niche Category average · 2,560 niches

Is Einhorn Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einhorn Kostüm is a €103K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.

Einhorn Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -97.2% over the last 90 days and 2.8% of searches end in a purchase.

€103K

revenue / yr

Units sold / yr4K
Search volume / yr-97.2%221K
Conversion rate2.8%
Avg price€17.00

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 22
Top-5 product click share56%
Open market34%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews1,333

Top Einhorn Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€21K€31K€41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

30%

  • KAKU NANU29%
  • Hifot19%
  • GEEKEO7%
  • DarkCom6%
  • URAQT5%
  • Moiuguli4%

Einhorn Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR2.8%Products25Brands18Top 5 Brands66%OOS Rate30.2%Rating4.5★Reviews1,333Avg BSR#649
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 79.1×

Top Einhorn Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • einhorn kostüm kinder181K/yr
  • einhorn kostüm mädchen11K/yr
  • kostüm einhorn kinder15K/yr
  • einhorn onesie kinder4K/yr
  • einhornkostüm für kinder9K/yr

What reviews say buyers love and hate about Einhorn Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Preis-Leistungs-Verhältnis29%

Preis-Leistung ok

Qualität insgesamt21%

qualitativ kann man nicht meckern.

beworben Vs Tatsächliches Produkt14%

Sieht super aus genau wie beschrieben

Gewicht leicht14%

Leichtes schönes Kleid

Gesamtgröße7%

sitzt bei verschiedenen Größen super

What buyers complain about

83% of reviews
Haltbarkeit61%

Leider ist die schleife direkt beim ersten Mal Tragen abgefallen

Gesamtgröße11%

Der Haarreif ist meiner fast 3-jährigen Tochter noch zu groß

Haftung/Klebrigkeit11%

Leider sind die Flügel sehr schlecht zusammengeklebt

Einhorn Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

5.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
70%
2Qualität insgesamt
8%
3Geruch
5%
4Materialqualität
3%
5beworben Vs Tatsächliches Produkt
3%

Common Einhorn Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einhorn Kostüm 38/100 on Amazon Germany — Skip it. The niche generates €103K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -97.2% over the last 90 days.
Search demand for Einhorn Kostüm on Amazon Germany peaks in Jan–Feb, where the busiest month runs 79.1× the quietest.