Is einhorn kostüm profitable to sell on Amazon Germany?

The niche generates €103K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.2%. Flapen's verdict: Skip it (38/100).

How competitive is the einhorn kostüm niche?

18 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in einhorn kostüm?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Haftung/Klebrigkeit. The return rate is 5.6% — above our launch gate.

When does demand for einhorn kostüm peak?

Demand peaks in Jan–Feb; the busiest month runs 79.1× the quietest.

What does it cost to enter the einhorn kostüm niche?

Listings span €8.63–€26.29; the average listing price is €17.00 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.

einhorn kostüm

Skip it

Soft demand (-97.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€17.00

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good€8.63–€26.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,332.72

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay€103K

€103K/yr · 221K searches

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Growth

Bad-97.2%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon Germany niche tracking, einhorn kostüm is a €103K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

einhorn kostüm market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €51K–€68K; units × avg price
Conversion rate: 2.8%
Avg BSR: #649
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 30.2%
Avg brand age: 32 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

30%

KAKU NANU29%
Hifot19%
GEEKEO7%
DarkCom6%
URAQT5%
Moiuguli4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -97.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 79.1×

Open Trend

Top einhorn kostüm search terms

einhorn kostüm kinder181K/yr -97.4%1.7% conv.
einhorn kostüm mädchen11K/yr -94.9%1.2% conv.
kostüm einhorn kinder15K/yr -97.9%0.8% conv.
einhorn onesie kinder4K/yr -89.9%0.4% conv.
einhornkostüm für kinder9K/yr -99.9%0.0% conv.

All search terms

Top einhorn kostüm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAKU NANU Einhorn Overall Kinder Einteiliger Unicorn Onesie 3 4 Jahre Strampelanzug Kinder

KAKU NANU€22.574.6★336 rev

Hifot Einhorn Kostüm Prinzessin Set 3 StückRegenbogen Tutu Rock Mädchen Kostüm Tüllrock Einhorn Haarreif Flügel für Mädchen für Unicorn Cosplay Kindergeburtstag Karneval

Hifot€12.954.5★491 rev

GEEKEO Onesie Einhorn Kostüme Mädchen Cosplay Costume Hoodie Kostüme Einhorn Jumpsuit Kostüm Tier Cosplay Onesie Nachtwäsche Dress Up Unisex Weihnacht Halloween Fasching Karneval Kostüm

GEEKEO€20.334.1★63 rev

Hifot Einhorn Kostüm Prinzessin Set 2 StückRegenbogen Tutu Rock Mädchen Kostüm Tüllrock Einhorn Haarreif für Mädchen für Unicorn Cosplay Kindergeburtstag Karneval

Hifot€11.524.5★524 rev

URAQT Mädchen Prinzessin Kleid Mädchen Einhorn Cosplay Karneval Verkleidung Party Hochzeit Prinzessin Kleid mit Halskette und Stirnband 120CM Rosa

URAQT€13.284.3★24,823 rev

Newest

by launch date

AQXONG 4 Pcs Regenbogen Einhorn Kostüm Kinder Prinzessinnenkleid für Kinder Einhorn Cosplay Set Das Einhorn-Partykleid ist für Mädchen im Alter von 38 Jahren Geeignet

AQXONG€8.942 rev

3mo ago

AQXONG 4 Pcs Regenbogen Einhorn Kostüm KinderPrinzessinnenkleid für KinderEinhorn Cosplay SetDas Einhorn-Partykleid ist für Mädchen im Alter von 38 Jahren Geeignet

AQXONG€8.634 rev

4mo ago

TOLOYE Prinzessinnen Kleid für Kinder Einhorn Kostüm für Mädchen

TOLOYE€21.5711 rev

5mo ago

Onesie Einhorn Kostüm Schlafanzug- Einhorn Onesie Kostüm Kinder mit Kapuze Tier Jumpsuit Hoodie KostüM Kind Cosplay Karneval Halloween Pyjama Weihnachten Party Kleidung Schlafoverall für Baby Mädchen

Tutukyle€18.536 rev

1y ago

Unicorn Costume Set for Girl Princess Clothing with Rainbow Tutu Skirt Unicorn Wings Headband Princess Fancy Dress Accessories Cosplay Set Fairy Costume for Halloween Party 3-8 Years (Dark-color)

Dazzroi€9.645 rev

1y ago

What buyers say about einhorn kostüm

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis29%

“Preis-Leistung ok”

Qualität insgesamt21%

“qualitativ kann man nicht meckern.”

beworben Vs Tatsächliches Produkt14%

“Sieht super aus genau wie beschrieben”

Gewicht leicht14%

“Leichtes schönes Kleid”

Gesamtgröße7%

“sitzt bei verschiedenen Größen super”

Haltbarkeit7%

“Wirklich schön gearbeitet und langlebig”

What buyers complain about

Haltbarkeit61%

“Leider ist die schleife direkt beim ersten Mal Tragen abgefallen”

Gesamtgröße11%

“Der Haarreif ist meiner fast 3-jährigen Tochter noch zu groß”

Haftung/Klebrigkeit11%

“Leider sind die Flügel sehr schlecht zusammengeklebt”

Top return reasons

Gesamtgröße70%

Qualität insgesamt8%

Geruch5%

Materialqualität3%

beworben Vs Tatsächliches Produkt3%

Farbe2%

Nähen/Finish/Polieren2%

Haltbarkeit1%

Defekt Material/Teile1%

Design insgesamt1%

Common questions

Is einhorn kostüm profitable to sell on Amazon Germany?: The niche generates €103K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.2%. Flapen's verdict: Skip it (38/100).
How competitive is the einhorn kostüm niche?: 18 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in einhorn kostüm?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Haftung/Klebrigkeit. The return rate is 5.6% — above our launch gate.
When does demand for einhorn kostüm peak?: Demand peaks in Jan–Feb; the busiest month runs 79.1× the quietest.
What does it cost to enter the einhorn kostüm niche?: Listings span €8.63–€26.29; the average listing price is €17.00 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.