Einhorn
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -14.6% this quarter, so Einhorn is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,560 Fashion niches · +11 vs the category median of 4657
- Market size
- €880K/yr2.9M searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 27%top-5 click share · 31 brands · 238 sellers
Flapen Score
Einhorn against its category
The dotted line is the Fashion average. Past it, Einhorn is stronger. Inside it, weaker.
Market
The Einhorn market on Amazon at a glance
Shoppers on Amazon Germany searched for Einhorn 2.9M times last year and spent an estimated €880K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €880K a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €880Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- einhorn717K searches a year
02 · Price
A sale here is worth €12.21.
Listings sell for €12.21 on average, from €0.58 to €52.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At €12.21 that is €6K to €9K a year per listing.
- Average price
- €12.21under the $15 to $100 sweet spot
- Price range
- €0.58–€52.69
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €6K–€9K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #60 within Mädchen. It carries 1,541 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #60in Mädchen
- Average rating
- 4.68 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,541per listing
- Listings tracked
- 63
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Einhorn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
238
Top-5 brand share
70%
Top 20: 92%
Top-5 click share
27%
Top 20: 61%
Open market
28%
- Brand 148%
- Brand 210%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Einhorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Einhorn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- einhorn717K/yr
- einhorn geschenke für mädchen648K/yr
- schleich bayala425K/yr
- schleich einhorn298K/yr
- einhorn spielzeug143K/yr
- bayala99K/yr
- unicorn90K/yr
- einhorn schleich73K/yr
- bayala schleich figuren68K/yr
- schleich einhörner49K/yr
Reviews and returns
What reviews say buyers love and hate about Einhorn
We read the reviews and the return reasons for every product selling here.
“Kleiner als erwartet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Einhorn questions
Answered from the same tracked data.









