ecco
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great€54.81avg listing price — sweet spot $15–$100
Price range
Good€3.25–€134.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€252K€252K/yr · 1.8M searches
Review moat
Okay2,613.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, ecco is a €252K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
ecco market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- €329K–€438K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,592
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 96%
- Out of stock
- 2.3%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
316
Top-5 brand share
88%
Top 20: 97%
Top-5 click share
6%
Top 20: 16%
Open market
37%
- ECCO29%
- Geox26%
- Bruno Marc3%
- LEZTA2%
- Amazon Essentials2%
- bugatti1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top ecco search terms
- geox366K/yr
- ecco herren schuhe544K/yr
- ecco273K/yr
- anzugschuhe herren125K/yr
- geox herren schuhe sneakers76K/yr
- ecco schuhe herren65K/yr
- geox sneakers herren38K/yr
- geox schuhe24K/yr
- ecco sneaker herren33K/yr
- ecco herren41K/yr
Top ecco products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECCO Herren Melbourne Black 43
ECCO€64.284.5★1,506 rev
ECCO Herren Terracruise 2 Schwarz 43
ECCO€69.594.3★711 rev
ECCO Herren Biom Fjuel Schwarz/Schwarz 43
ECCO€89.554.5★2,208 rev
Geox Herren Uomo Snake L Sneakers DK GREY/OFF WHITE 43 EU
Geox€53.904.6★9,536 rev
ECCO Herren Irving Gore-TEX Black 42
ECCO€68.574.5★900 rev
Newest
by launch date
Amazon Essentials Herren Derby-Schuhe Anzugschuhe Business Quadratische Zehenpartie Bronze 46 EU
Amazon Essentials€22.59138 rev
ECCO Herren Terracruise LT Magnet/Gelb 43
ECCO€68.633,019 rev
ECCO Herren Biom Fjuel Blau/Schwarz 43
ECCO€80.502,208 rev
ECCO Herren Biom Fjuel Blau/Schwarz 44
ECCO€82.322,208 rev
ECCO Herren Terracruise 2 Schwarz 43
ECCO€69.59711 rev
Trending
90-day click momentumAmazon Essentials Herren Derby-Schuhe Anzugschuhe Business Quadratische Zehenpartie Bronze 46 EU
Amazon Essentials€22.594.5★
Geox Herren U New Damon B Loafer Dk Brown 41.5 EU
Geox€23.324.3★
Geox Herren U Wells C Sneaker Dk Grey 39 EU
Geox€33.644.3★
Geox Herren U Aerantis Sneakers Schwarz 46 EU
Geox€32.034.5★
Geox Herren U Snake K Sneaker Beige Dk Orange 48 EU
Geox€44.694.6★
What buyers say about ecco
What buyers praise and complain about, mined from review topics.What buyers love
“Superbequem”
“Super Qualität”
“Passt 100 %”
“Guter Preis”
“Luftig und leicht”
“Sehr elegant”
“Von der ersten Sekunde an fühlten sie sich perfekt an – keine Einlaufzeit nötig”
“ist super zu bedienen”
“Artikel wie beschrieben alles bestens”
“Schönes Design”
What buyers complain about
“Sie fallen klein aus”
“Bad quality for Geox”
“kurzlebig”
“Unbequem”
“Die Oberfläche ist unkaputtbar wegen der seltene benutze Hartleder vom Geox”
“Extrem schmal”
“Vorsicht bei der Farbe dark grey”
“Die Nähte an der Schuhinnenseite sind schlampig verarbeitet”
“Breite größer, haha, passt mir nicht, sorry.”
“Ganz übler "chemischer" Geruch.”
Top return reasons
Common questions
- Is ecco profitable to sell on Amazon Germany?
- The niche generates €252K/yr across 531 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the ecco niche?
- 42 brands and 316 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in ecco?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 7.9% — above our launch gate.
- When does demand for ecco peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the ecco niche?
- Listings span €3.25–€134.57; the average listing price is €54.81 (sweet spot $15–$100). The average incumbent carries 2,613 reviews — the moat a new listing must climb.