- Flapen Score
- 48 / 100Top 42% of 2,560 Fashion niches · +2 vs the category median of 4648
- Market size
- €252K/yr1.8M searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 6%top-5 click share · 42 brands · 316 sellers
Flapen Score
Ecco against its category
The dotted line is the Fashion average. Past it, Ecco is stronger. Inside it, weaker.
Market
The Ecco market on Amazon at a glance
Shoppers on Amazon Germany searched for Ecco 1.8M times last year and spent an estimated €252K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €252K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €252Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- geox366K searches a year
02 · Price
A sale here is worth €54.81.
Listings sell for €54.81 on average, from €3.25 to €134.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €54.81 that is €0 to €5K a year per listing.
- Average price
- €54.81inside the $15 to $100 sweet spot
- Price range
- €3.25–€134.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 7.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #2,592 within Schuhe. It carries 2,613 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 97%
- Out of stock, average day
- 2.3%
- Average rank
- #2,592in Schuhe
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,613per listing
- Listings tracked
- 531
04 · Newcomers
2 of last year's 42 launches cleared the first-year sales bar.
42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 42
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Ecco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 6% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
316
Top-5 brand share
88%
Top 20: 97%
Top-5 click share
6%
Top 20: 16%
Open market
37%
- Brand 129%
- Brand 226%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
Demand
Ecco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Ecco search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- geox366K/yr
- ecco herren schuhe544K/yr
- ecco273K/yr
- anzugschuhe herren125K/yr
- geox herren schuhe sneakers76K/yr
- ecco schuhe herren65K/yr
- geox sneakers herren38K/yr
- geox schuhe24K/yr
- ecco sneaker herren33K/yr
- ecco herren41K/yr
Reviews and returns
What reviews say buyers love and hate about Ecco
We read the reviews and the return reasons for every product selling here.
“Sie fallen klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ecco questions
Answered from the same tracked data.









