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Ecco

Fail

Buyers convert on only 0.3% of searches, so Ecco is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€252K/yr1.8M searches / yr
90-day growth
+8.8%search demand this quarter
Competition
6%top-5 click share · 42 brands · 316 sellers

Flapen Score

Ecco against its category

The dotted line is the Fashion average. Past it, Ecco is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecco market on Amazon at a glance

Shoppers on Amazon Germany searched for Ecco 1.8M times last year and spent an estimated €252K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €252K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
0.3%
Market size, estimated
€252Ka year
Peak month
November2.2× the quietest month
Top search term
geox366K searches a year

02 · Price

A sale here is worth €54.81.

Listings sell for €54.81 on average, from €3.25 to €134.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €54.81 that is €0 to €5K a year per listing.

Average price
€54.81inside the $15 to $100 sweet spot
Price range
€3.25–€134.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #2,592 within Schuhe. It carries 2,613 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#2,592in Schuhe
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
2,613per listing
Listings tracked
531

04 · Newcomers

2 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ecco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

316

Top-5 brand share

88%

Top 20: 97%

Top-5 click share

6%

Top 20: 16%

Open market

37%

  • Brand 129%
  • Brand 226%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Ecco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Ecco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geox366K/yr
  • ecco herren schuhe544K/yr
  • ecco273K/yr
  • anzugschuhe herren125K/yr
  • geox herren schuhe sneakers76K/yr
  • ecco schuhe herren65K/yr
  • geox sneakers herren38K/yr
  • geox schuhe24K/yr
  • ecco sneaker herren33K/yr
  • ecco herren41K/yr

Reviews and returns

What reviews say buyers love and hate about Ecco

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Komfort insgesamt”
22%of negative reviews mention “Gesamtgröße”
7.9%of orders come back
“Sie fallen klein aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ecco questions

Answered from the same tracked data.