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Dragonball

Dragonball shows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 23% of 2,560 Fashion niches · +8 vs the category median of 46

Market size 27Growth 19Conversion 3Competition 91Returns 90Price range 79Avg price 90Brand share 70Review moat 50Quality gap 57
This niche Category average · 2,560 niches

Is Dragonball profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dragonball is a €111K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Dragonball: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.9% over the last 90 days and 0.3% of searches end in a purchase.

€111K

revenue / yr

Units sold / yr10K
Search volume / yr-11.9%1.9M
Conversion rate0.3%
Avg price€21.14

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers32 · 189
Top-5 product click share24%
Open market37%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement89%
New entrants (1y)10· 2 succeeded
Avg rating4.4★
Avg reviews1,503

Top Dragonball products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

189

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

24%

Top 20: 57%

Open market

33%

  • BANDAI21%
  • Sxkayxr17%
  • comic studio12%
  • Capslab9%
  • Killow4%
  • Logoshirt4%

Dragonball demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR0.3%Products71Brands32Top 5 Brands63%OOS Rate7.9%Rating4.4★Reviews1,503Avg BSR#6,619
60K40KSpike '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Dragonball search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dragonball975K/yr
  • dragon ball218K/yr
  • dragonball z186K/yr
  • dragonball figuren180K/yr
  • dragonbal41K/yr
  • dragon ball z40K/yr
  • son goku figur41K/yr
  • son goku34K/yr
  • goku21K/yr
  • dragon ball figuren27K/yr

What reviews say buyers love and hate about Dragonball

What buyers mention most, as a share of all reviews.

What buyers love

57% of reviews
Qualität insgesamt20%

Auch schöne qualität

Gesamtgröße8%

Passt super

Geschenk Zweck7%

Super schön war ein Geschenk

Geschmack insgesamt4%

schmeckt gut

Preis-Leistungs-Verhältnis4%

Sehen super aus und Preis/Leistung ist hier absolut fair

What buyers complain about

54% of reviews
Qualität insgesamt11%

enttäuschend

Gesamtgröße8%

aber immer eine Nummer grösser bestellen

Preis-Leistungs-Verhältnis8%

14 Euro sind viel zu viel für die paar mini Plastikteile

Haltbarkeit7%

hält leider nicht lange

Farbe4%

Leider ist nach ein paar Tagen spielen die Figur nur noch orange

Dragonball return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2beworben Vs Tatsächliches Produkt
16%
3Qualität insgesamt
15%
4Defekt Material/Teile
10%
5Haltbarkeit
4%

Common Dragonball questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dragonball 54/100 on Amazon Germany — Worth a look. The niche generates €111K/yr across 71 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Dragonball on Amazon Germany peaks in Dec, where the busiest month runs 2.0× the quietest.