Doktorhut

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+77.3%

Conversion, latest week

6.2%

Market size, estimated

€108Ka year

Peak month

June2.9× the quietest month

Top search term

graduation hat26K searches a year

Listings sell for €12.67 on average, from €4.52 to €23.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €12.67 that is €10K to €13K a year per listing.

Average price

€12.67under the $15 to $100 sweet spot

Price range

€4.52–€23.14

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

€10K–€13K

Returns

3.9%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #55 within Arbeitskleidung & Uniformen. It carries 6,730 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#55in Arbeitskleidung & Uniformen

Average rating

4.33 starsAmazon Germany average 4.37 stars

Average reviews

6,730per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months