Dog Mom
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $29K a year here, so Dog Mom is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 4650
- Market size
- €29K/yr112K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 46%top-5 click share · 28 brands · 42 sellers
Flapen Score
Dog Mom against its category
The dotted line is the Fashion average. Past it, Dog Mom is stronger. Inside it, weaker.
Market
The Dog Mom market on Amazon at a glance
Shoppers on Amazon Germany searched for Dog Mom 112K times last year and spent an estimated €29K. The top 5 brands take 64% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €29Ka year
- Top search term
- hundemama geschenk20K searches a year
02 · Price
A sale here is worth €11.57.
Listings sell for €11.57 on average, from €3.55 to €29.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €11.57 that is €0 to €1K a year per listing.
- Average price
- €11.57under the $15 to $100 sweet spot
- Price range
- €3.55–€29.69
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #894 within Accessoires. It carries 215 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 97%
- Out of stock, average day
- 7.4%
- Average rank
- #894in Accessoires
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 215per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Dog Mom products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
42
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
46%
Top 20: 89%
Open market
32%
- Brand 123%
- Brand 217%
- Brand 314%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Dog Mom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.9× · 7 of 12 months tracked
Search terms
Top Dog Mom search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hundemama geschenk20K/yr
- dog mom28K/yr
- hundemama16K/yr
- geschenk hundebesitzer frau23K/yr
- hundebesitzer geschenk16K/yr
- dog mum9K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Mom
We read the reviews and the return reasons for every product selling here.
“FLACHE GRÖSSE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Mom questions
Answered from the same tracked data.