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Disney Schlafanzug Damen

Fail

Demand is soft, at -39.6% this quarter, so Disney Schlafanzug Damen is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€24K/yr240K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
21%top-5 click share · 32 brands · 60 sellers

Flapen Score

Disney Schlafanzug Damen against its category

The dotted line is the Fashion average. Past it, Disney Schlafanzug Damen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Schlafanzug Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Disney Schlafanzug Damen 240K times last year and spent an estimated €24K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
0.6%
Market size, estimated
€24Ka year
Peak month
December4.6× the quietest month
Top search term
schlafanzug damen kurz baumwolle40K searches a year

02 · Price

A sale here is worth €17.25.

Listings sell for €17.25 on average, from €8.85 to €39.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €17.25 that is €0 to €2K a year per listing.

Average price
€17.25inside the $15 to $100 sweet spot
Price range
€8.85–€39.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #457 within Dessous, Nacht- & Lounge-Wäsche. It carries 604 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
20.2%
Average rank
#457in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
604per listing
Listings tracked
131

04 · Newcomers

0 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Disney Schlafanzug Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

60

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

21%

Top 20: 47%

Open market

29%

  • Brand 120%
  • Brand 219%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Disney Schlafanzug Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Disney Schlafanzug Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafanzug damen kurz baumwolle40K/yr
  • disney schlafanzug damen29K/yr
  • disney pyjama damen15K/yr
  • schiesser pyjama damen13K/yr
  • schlafanzug damen lustig9K/yr
  • schlafanzug disney damen7K/yr
  • schlafanzug damen disney9K/yr
  • mickey mouse schlafanzug damen8K/yr
  • pyjama damen schiesser7K/yr
  • schlafanzug frottee damen17K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Schlafanzug Damen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Komfort insgesamt”
26%of negative reviews mention “Materialqualität”
4.8%of orders come back
“Oberteil aus anderen Materialien bestehen.”
A buyer, on “Materialqualität”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Disney Schlafanzug Damen questions

Answered from the same tracked data.