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Disney Kostüm Damen

Fail

Demand is soft, at -91.1% this quarter, so Disney Kostüm Damen is a Fail.

Flapen Score
32
32 / 100
Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size
€7K/yr317K searches / yr
90-day growth
-91.1%search demand this quarter
Competition
58%top-5 click share · 14 brands · 23 sellers

Flapen Score

Disney Kostüm Damen against its category

The dotted line is the Fashion average. Past it, Disney Kostüm Damen is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Disney Kostüm Damen 317K times last year and spent an estimated €7K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-91.1%
Conversion, latest week
0.1%
Market size, estimated
€7Ka year
Peak month
February18.6× the quietest month
Top search term
disney kostüm41K searches a year

02 · Price

A sale here is worth €22.66.

Listings sell for €22.66 on average, from €3.87 to €38.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €22.66 that is €0 to €2K a year per listing.

Average price
€22.66inside the $15 to $100 sweet spot
Price range
€3.87–€38.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
11.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #629 within Dessous, Nacht- & Lounge-Wäsche. It carries 313 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
8.0%
Average rank
#629in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
313per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Disney Kostüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

14%

  • Brand 138%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 14%)

Demand

Disney Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 18.6×

Search terms

Top Disney Kostüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney kostüm41K/yr
  • disney kostüm erwachsene64K/yr
  • disney kostüme erwachsene20K/yr
  • disney kostüme15K/yr
  • kostüm disney18K/yr
  • kostüm disney damen16K/yr
  • disney kleid damen4K/yr
  • kostüm disney erwachsene14K/yr
  • kostüm märchen damen15K/yr
  • kostüm damen märchen8K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Kostüm Damen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
35%of negative reviews mention “Gesamtgröße”
11.5%of orders come back
“Fällt etwas größer aus”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Kostüm Damen questions

Answered from the same tracked data.