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Dia De Los Muertos

soft demand (-80.2% this quarter) — Dia De Los Muertos doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 3Growth 0Conversion 3Competition 75Returns 24Price range 73Avg price 79Brand share 89Review moat 88Quality gap 77
This niche Category average · 2,560 niches

Is Dia De Los Muertos profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dia De Los Muertos is a €13K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 43/100.

Dia De Los Muertos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -80.2% over the last 90 days and 0.3% of searches end in a purchase.

€13K

revenue / yr

Units sold / yr5K
Search volume / yr-80.2%305K
Conversion rate0.3%
Avg price€16.45

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers30 · 77
Top-5 product click share40%
Open market54%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement64%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews236

Top Dia De Los Muertos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€652€1K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

77

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

40%

Top 20: 81%

Open market

51%

  • Odizli19%
  • Goodstoworld8%
  • Smiffys8%
  • Qpout7%
  • WZBBJuser4%
  • Baxboy4%

Dia De Los Muertos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume305KCVR0.3%Products36Brands30Top 5 Brands46%OOS Rate31.6%Rating4.3★Reviews236Avg BSR#11,803
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 43.5×

Top Dia De Los Muertos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • day of the dead17K/yr
  • dia de los muertos60K/yr
  • dia de los muertos deko20K/yr
  • dia de los muertos kostüm22K/yr
  • la catrina8K/yr
  • dias de los muertos11K/yr
  • tag der toten9K/yr
  • dia de los muertos maske6K/yr
  • tag der toten kostüm13K/yr
  • dia de los muertos kostüm damen46K/yr

What reviews say buyers love and hate about Dia De Los Muertos

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt27%

Sehr schöne Qualität

Gesamtgröße13%

Schön groß

Haltbarkeit12%

hält erstaunlich lange

Design insgesamt9%

Das Design wirkt authentisch

Materialqualität7%

Gute Material für Mama

What buyers complain about

70% of reviews
Gesamtgröße30%

Viiiiiel kleiner als abgebildet

beworben Vs Tatsächliches Produkt20%

Und die Größen stimmen absolut nicht

Materialqualität10%

Enthält einen großen Anteil Plastik

Haftung/Klebrigkeit10%

und hier und da steht vielleicht mal ein kleiner Klebefaden ab, den man aber mit einem Handgriff entfernen kann.

Dia De Los Muertos return rate & reasons

Why buyers send it back, as a share of all return requests.

5.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Qualität insgesamt
13%
3Materialqualität
8%
4Farbe
6%
5Knoten-/Fadenqualität
3%

Common Dia De Los Muertos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dia De Los Muertos 43/100 on Amazon Germany — Skip it. The niche generates €13K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -80.2% over the last 90 days.
Search demand for Dia De Los Muertos on Amazon Germany peaks in Feb–Oct–Nov, where the busiest month runs 43.5× the quietest.