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Daunenjacke

soft demand (-71.0% this quarter) — Daunenjacke doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46

Market size 9Growth 0Conversion 5Competition 67Returns 76Price range 36Avg price 93Brand share 68Review moat 54Quality gap 87
This niche Category average · 2,560 niches

Is Daunenjacke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Daunenjacke is a €38K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Daunenjacke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.0% over the last 90 days and 0.4% of searches end in a purchase.

€38K

revenue / yr

Units sold / yr500
Search volume / yr-71.0%192K
Conversion rate0.4%
Avg price€50.57

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers20 · 102
Top-5 product click share45%
Open market36%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement61%
New entrants (1y)10· 0 succeeded
Avg rating4.1★
Avg reviews1,352

Top Daunenjacke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

102

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

31%

  • Calvin Klein24%
  • Generisch24%
  • Dixacyer7%
  • Moncler5%
  • LZLER5%
  • JACK & JONES4%

Daunenjacke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR0.4%Products36Brands20Top 5 Brands64%OOS Rate42.6%Rating4.1★Reviews1,352Avg BSR#1,441
18K13KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Top Daunenjacke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • moncler45K/yr
  • moncler jacke100K/yr
  • moncler jacke herren20K/yr
  • moncler herren3K/yr
  • glänzende jacke3K/yr
  • puffer jacke herren glänzend9K/yr
  • glänzende daunenjacke herren5K/yr
  • jacke moncler2K/yr
  • daunenjacke schwarz glänzend2K/yr
  • moncler maya2K/yr

What reviews say buyers love and hate about Daunenjacke

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt22%

Super Produkt

Gesamtgröße18%

Passt

Geruch10%

zurückhaltender Duft

Komfort insgesamt10%

Bequem

Preis-Leistungs-Verhältnis7%

Für das geld ok

What buyers complain about

76% of reviews
Gesamtgröße29%

Achtung fallen zu klein aus

Qualität insgesamt12%

Schlechte Qualität

Dicke9%

Das Material ist erstaunlich dünn, was anfangs skeptisch macht

Nähen/Finish/Polieren7%

2 von 7 beschädigte nähte nicht tragbar

Länge3%

es ist bissi kurz es sollte einbisschen länger sein

Daunenjacke return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Materialqualität
5%
3Farbe
4%
4Qualität insgesamt
4%
5Länge
4%

Common Daunenjacke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daunenjacke 44/100 on Amazon Germany — Skip it. The niche generates €38K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -71.0% over the last 90 days.
Search demand for Daunenjacke on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 13.5× the quietest.