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Damen Unterhemden

Fail

Demand is soft, at -31.1% this quarter, so Damen Unterhemden is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€84K/yr418K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
18%top-5 click share · 26 brands · 72 sellers

Flapen Score

Damen Unterhemden against its category

The dotted line is the Fashion average. Past it, Damen Unterhemden is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damen Unterhemden market on Amazon at a glance

Shoppers on Amazon Germany searched for Damen Unterhemden 418K times last year and spent an estimated €84K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
1.0%
Market size, estimated
€84Ka year
Peak month
October2.8× the quietest month
Top search term
unterhemden damen baumwolle72K searches a year

02 · Price

A sale here is worth €19.55.

Listings sell for €19.55 on average, from €9.60 to €40.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €19.55 that is €0 to €2K a year per listing.

Average price
€19.55inside the $15 to $100 sweet spot
Price range
€9.60–€40.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #152 within Dessous, Nacht- & Lounge-Wäsche. It carries 4,449 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
4.9%
Average rank
#152in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
4,449per listing
Listings tracked
131

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Damen Unterhemden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

72

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

18%

Top 20: 42%

Open market

32%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Damen Unterhemden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Damen Unterhemden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unterhemden damen baumwolle72K/yr
  • unterhemd damen baumwolle45K/yr
  • speidel unterhemden damen37K/yr
  • damenunterhemden36K/yr
  • schiesser unterhemd damen32K/yr
  • hermko unterhemd damen23K/yr
  • schiesser damen unterhemd18K/yr
  • damen unterhemd baumwolle17K/yr
  • baumwoll unterhemden damen19K/yr
  • damen unterhemden baumwolle weiß18K/yr

Reviews and returns

What reviews say buyers love and hate about Damen Unterhemden

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Gesamtgröße”
3.7%of orders come back
“Passform ungenügend”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Damen Unterhemden questions

Answered from the same tracked data.