How competitive is the Damen Unterhemden niche on Amazon Germany?

26 brands and 72 sellers compete in Damen Unterhemden on Amazon Germany. The top 5 Damen Unterhemden products take 18% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Damen Unterhemden?

Damen Unterhemden buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Dicke, the themes mined from the niche's reviews. Its return rate is 3.7%.

What does it cost to enter the Damen Unterhemden niche?

Damen Unterhemden sells for €19.55 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.60–€40.91. The average incumbent carries 4,449 reviews — the moat a new listing must climb.

Damen Unterhemden

soft demand (-31.1% this quarter) — Damen Unterhemden doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

This niche Category average · 2,560 niches

Is Damen Unterhemden profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Damen Unterhemden is a €84K/yr Amazon Germany market (418K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 47/100.

Damen Unterhemden: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.1% over the last 90 days and 1.0% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr6K

Search volume / yr-31.1%418K

Conversion rate1.0%

Avg price€19.55

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers26 · 72

Top-5 product click share18%

Open market40%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 131 products

Top Damen Unterhemden products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Essentials Damen Slim Fit Camisole 4er Pack Black/Charcoal Heather/Light Grey Heather/White M

Price: €18.17
Rating: 4.5/5
Reviews: 49,844
Age: 6y ago

Comfneat Damen 4-Pack Slim-Fit Tank Tops Weiß L

Price: €22.35
Rating: 4.5/5
Reviews: 4,390
Age: 6y ago

4 stück Damen Unterhemden mit Spitze 100%Baumwolle Feinripp Gr. 48/50

Price: €20.93
Rating: 4.6/5
Reviews: 2,249
Age: 10y ago

Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Weiß L

Price: €10.91
Rating: 4.6/5
Reviews: 69,735
Age: 6y ago

4 stück Damen Unterhemden mit Spitze 100%Baumwolle Feinripp Gr. 40/42

Price: €20.86
Rating: 4.6/5
Reviews: 2,249
Age: 15y ago

Newest

by launch date

UNDEREA Damen Unterhemd 3er Pack 100% Baumwolle Top mit Breiten Trägern Weich atmungsaktiv ideales Unterziehshirt für Alltag Freizeit & Zuhause

Price: €15.25
Rating: 4.6/5
Reviews: 36
Age: 3mo ago

JOVCOVL 3/5er Pack Unterhemd Damen Basic Tank Top mit U Ausschnitt Trägershirt Ärmellos Elastische Cami Slim-Fit Oberteile Einfarbig für Frauen und Mädchen

Price: €18.64
Rating: 4.5/5
Reviews: 149
Age: 7mo ago

Amazon Essentials Damen Slim Fit Tank 4er Pack Weiß Small

Price: €19.09
Rating: 4.6/5
Reviews: 1,758
Age: 2y ago

BQTQ 5 Stück Unterhemd Damen Tank Top mit Quadratischem Ausschnitt Elastische Tank Tops Camisole Crop Top Stretch Untershirt Ärmellos Schwarz Weiß Grau Dunkelrot Marineblau M

Price: €19.77
Rating: 4.2/5
Reviews: 4,727
Age: 2y ago

Basic Treasure Damen Unterhemden 3er-Pack Spaghettiträger Top Premium Bambus Unterhemd Luftiges und dünnes (DE/NL/SE/PL Alphanumerisch M Regular Regular Weiß)

Price: €17.15
Rating: 4.3/5
Reviews: 722
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

18%

Top 20: 42%

Open market

32%

Amazon Essentials15%
HERMKO13%
Comfneat12%
Yenita10%
Schiesser9%
Speidel9%

Damen Unterhemden demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume418KCVR1.0%Products131Brands26Top 5 Brands60%OOS Rate4.9%Rating4.4★Reviews4,449Avg BSR#152

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Top Damen Unterhemden search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

unterhemden damen baumwolle72K/yr -35.7%0.9% conv.
unterhemd damen baumwolle45K/yr -25.4%0.8% conv.
speidel unterhemden damen37K/yr -20.5%0.4% conv.
damenunterhemden36K/yr -37.7%0.5% conv.
schiesser unterhemd damen32K/yr -34.8%0.7% conv.
hermko unterhemd damen23K/yr -29.5%0.7% conv.
schiesser damen unterhemd18K/yr -2.4%0.9% conv.
damen unterhemd baumwolle17K/yr -22.5%0.4% conv.
baumwoll unterhemden damen19K/yr -48.1%0.7% conv.
damen unterhemden baumwolle weiß18K/yr -48.4%1.2% conv.

What reviews say buyers love and hate about Damen Unterhemden

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße18%

“Super Passform”

Komfort insgesamt13%

“Sehr angenehm auf der Haut”

Materialqualität9%

“Das Material ist aus Baumwolle und schön weich”

Weiches Gefühl4%

“Das Material ist sehr weich”

What buyers complain about

59% of reviews

Gesamtgröße26%

“Passform ungenügend”

Qualität insgesamt12%

“nicht so gut, wie erhofft”

Dicke5%

“Etwas zu dicker Stoff”

Nähen/Finish/Polieren4%

“Nähte lösen sich”

Riemen/Saitenqualität3%

“Leider sind die Träger nicht verstellbar”

Damen Unterhemden return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

43%

2Länge

15%

3Materialqualität

4Breite

5Transparenz

Common Damen Unterhemden questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Damen Unterhemden 47/100 on Amazon Germany — Skip it. The niche generates €84K/yr across 131 tracked products. 1 of 14 products launched in the last 360 days are still selling. Search demand moved -31.1% over the last 90 days.