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47

damen unterhemden

Skip it

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 9Conversion 13Competition 96Returns 42Price range 81Avg price 86Brand share 75Review moat 25Quality gap 57

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great€19.55

avg listing price — sweet spot $15–$100

Price range

Great€9.60–€40.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Review moat

Bad4,448.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€84K

€84K/yr · 418K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, damen unterhemden is a €84K/yr Amazon Germany market (418K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

damen unterhemden market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
€98K–€117K
units × avg price
Conversion rate
1.0%
Avg BSR
#152
Page quality
0%
Prime
98%
Sponsored
82%
Out of stock
4.9%
Avg brand age
52 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

72

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

18%

Top 20: 42%

Open market

32%

  • Amazon Essentials15%
  • HERMKO13%
  • Comfneat12%
  • Yenita10%
  • Schiesser9%
  • Speidel9%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -31.1% search growth over the last 90 days.
18K13KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Top damen unterhemden search terms

  • unterhemden damen baumwolle72K/yr
  • unterhemd damen baumwolle45K/yr
  • speidel unterhemden damen37K/yr
  • damenunterhemden36K/yr
  • schiesser unterhemd damen32K/yr
  • hermko unterhemd damen23K/yr
  • schiesser damen unterhemd18K/yr
  • damen unterhemd baumwolle17K/yr
  • baumwoll unterhemden damen19K/yr
  • damen unterhemden baumwolle weiß18K/yr
All search terms

Top damen unterhemden products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€3K6%€5K8%€7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about damen unterhemden

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße18%

“Super Passform”

Komfort insgesamt13%

“Sehr angenehm auf der Haut”

Materialqualität9%

“Das Material ist aus Baumwolle und schön weich”

Weiches Gefühl4%

“Das Material ist sehr weich”

Preis-Leistungs-Verhältnis2%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt2%

“Wie abgebildet”

Farbe2%

“Immer wieder gut, in allen Farben”

Waschechtheit2%

“Wäschen sieht es immer noch toll aus und fühlt sich super an”

Form/Stil2%

“Die Spitze sieht hübsch aus und macht die Unterhemden zugleich elegant und bequem”

What buyers complain about

Gesamtgröße26%

“Passform ungenügend”

Qualität insgesamt12%

“nicht so gut, wie erhofft”

Dicke5%

“Etwas zu dicker Stoff”

Nähen/Finish/Polieren4%

“Nähte lösen sich”

Riemen/Saitenqualität3%

“Leider sind die Träger nicht verstellbar”

beworben Vs Tatsächliches Produkt2%

“da ist die online Beschreibung leider falsch”

Transparenz2%

“Top Qualität, leider durchsichtig”

Farbe2%

“Drumherum sind wenige kleine Farbkleckse”

Geeignet für Maschinenwäsche2%

“und nicht ausgewaschen”

Länge2%

“Zunächst wirkte es so, als wenn die Unterhemden sehr schmal ausfallen würden, dem ist aber beim Anziehen nicht der Fall”

Top return reasons

Gesamtgröße43%
Länge15%
Materialqualität8%
Breite8%
Transparenz4%
Dünn4%
Qualität insgesamt3%
Farbe3%
Armpassform2%
Riemen/Saitenqualität2%

Common questions

Is damen unterhemden profitable to sell on Amazon Germany?
The niche generates €84K/yr across 131 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (47/100).
How competitive is the damen unterhemden niche?
26 brands and 72 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in damen unterhemden?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 3.7%.
When does demand for damen unterhemden peak?
Demand peaks in Jan–Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the damen unterhemden niche?
Listings span €9.60–€40.91; the average listing price is €19.55 (sweet spot $15–$100). The average incumbent carries 4,449 reviews — the moat a new listing must climb.