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Dakine Rucksack

Fail

Buyers convert on only 0.5% of searches, so Dakine Rucksack is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€68K/yr298K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
32%top-5 click share · 18 brands · 140 sellers

Flapen Score

Dakine Rucksack against its category

The dotted line is the Fashion average. Past it, Dakine Rucksack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dakine Rucksack market on Amazon at a glance

Shoppers on Amazon Germany searched for Dakine Rucksack 298K times last year and spent an estimated €68K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
0.5%
Market size, estimated
€68Ka year
Peak month
August2.2× the quietest month
Top search term
dakine rucksack141K searches a year

02 · Price

A sale here is worth €45.43.

Listings sell for €45.43 on average, from €15.28 to €88.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €45.43 that is €0 to €5K a year per listing.

Average price
€45.43inside the $15 to $100 sweet spot
Price range
€15.28–€88.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #2,220 within Rucksäcke. It carries 1,544 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
68%
Out of stock, average day
7.5%
Average rank
#2,220in Rucksäcke
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
1,544per listing
Listings tracked
53

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dakine Rucksack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

140

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

8%

  • Brand 178%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (12 brands, 8%)

Demand

Dakine Rucksack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Dakine Rucksack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dakine rucksack141K/yr
  • dakine37K/yr
  • rucksack dakine27K/yr
  • dakine rucksack damen17K/yr
  • dakine campus 25l13K/yr
  • dakine rucksack herren8K/yr
  • dakine campus8K/yr
  • dakine schulrucksack11K/yr
  • rucksack dakine damen5K/yr
  • rucksack herren dakine5K/yr

Reviews and returns

What reviews say buyers love and hate about Dakine Rucksack

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
4.1%of orders come back
“Großer Rucksack”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dakine Rucksack questions

Answered from the same tracked data.