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Coocazoo Schulrucksack Jungen

Fail

The top 5 brands take 100% of clicks, so Coocazoo Schulrucksack Jungen is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€121K/yr283K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
44%top-5 click share · 5 brands · 85 sellers

Flapen Score

Coocazoo Schulrucksack Jungen against its category

The dotted line is the Fashion average. Past it, Coocazoo Schulrucksack Jungen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coocazoo Schulrucksack Jungen market on Amazon at a glance

Shoppers on Amazon Germany searched for Coocazoo Schulrucksack Jungen 283K times last year and spent an estimated €121K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
0.4%
Market size, estimated
€121Ka year
Top search term
coocazoo schulrucksack jungen91K searches a year

02 · Price

A sale here is worth €99.17.

Listings sell for €99.17 on average, from €32.26 to €134.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €99.17 that is €0 to €10K a year per listing.

Average price
€99.17inside the $15 to $100 sweet spot
Price range
€32.26–€134.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #170 within Rucksäcke. It carries 361 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
34%
Out of stock, average day
5.6%
Average rank
#170in Rucksäcke
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
361per listing
Listings tracked
38

04 · Newcomers

15 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
15Amazon's first-year sales bar
Average brand age
43 months

Products

Top Coocazoo Schulrucksack Jungen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

0%

  • Brand 171%
  • Brand 226%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Search terms

Top Coocazoo Schulrucksack Jungen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coocazoo schulrucksack jungen91K/yr
  • coocazoo80K/yr
  • coocazoo schulrucksack29K/yr
  • coocazoo mate22K/yr
  • schulrucksack coocazoo18K/yr
  • coocazoo schulrucksack mädchen set5K/yr
  • coocazoo mate schulrucksack5K/yr
  • schulranzen coocazoo6K/yr
  • rucksack coocazoo5K/yr
  • cocazoo5K/yr

Reviews and returns

What reviews say buyers love and hate about Coocazoo Schulrucksack Jungen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Riemen/Saitenqualität”
0.2%of orders come back
“Kompressionsgurte nicht am Rucksack befestigt”
A buyer, on “Riemen/Saitenqualität”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coocazoo Schulrucksack Jungen questions

Answered from the same tracked data.