Skip to content

Coldplay T-shirt

Fail

Shoppers spend an estimated $5K a year here, so Coldplay T-shirt is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€5K/yr15K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
60%top-5 click share · 13 brands · 25 sellers

Flapen Score

Coldplay T-shirt against its category

The dotted line is the Fashion average. Past it, Coldplay T-shirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coldplay T-shirt market on Amazon at a glance

Shoppers on Amazon Germany searched for Coldplay T-shirt 15K times last year and spent an estimated €5K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
1.6%
Market size, estimated
€5Ka year
Peak month
August29.2× the quietest month
Top search term
coldplay t-shirt2K searches a year

02 · Price

A sale here is worth €18.66.

Listings sell for €18.66 on average, from €7.09 to €24.46. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €18.66 that is €0 to €2K a year per listing.

Average price
€18.66inside the $15 to $100 sweet spot
Price range
€7.09–€24.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #12,300 within Kleidung für spezielle Anlässe. It carries 1,530 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
76%
Out of stock, average day
2.6%
Average rank
#12,300in Kleidung für spezielle Anlässe
Average rating
3.91 starsAmazon Germany average 4.37 stars
Average reviews
1,530per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Coldplay T-shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

  • Brand 148%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 17%)

Demand

Coldplay T-shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 29.2×

Search terms

Top Coldplay T-shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coldplay t-shirt2K/yr
  • coldplay shirt6K/yr
  • coldplay merchandise6K/yr
  • coldplay merch1K/yr
  • coldplay t-shirt tour 202423/yr

Reviews and returns

What reviews say buyers love and hate about Coldplay T-shirt

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
67%of negative reviews mention “Gesamtgröße”
9.2%of orders come back
“Fällt etwas klein aus also sende ich lieber zurück möchte es lieber nicht waschen da es sonst zu klein wird also lieber eine größe größer bestellen”
A buyer, on “Gesamtgröße”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Coldplay T-shirt questions

Answered from the same tracked data.