Choker

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months

623K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

2.4%

Market size, estimated

€95Ka year

Peak month

October1.4× the quietest month

Top search term

choker228K searches a year

Listings sell for €6.27 on average, from €4.11 to €8.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.27 that is €2K to €3K a year per listing.

Average price

€6.27under the $15 to $100 sweet spot

Price range

€4.11–€8.22

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€2K–€3K

Returns

1.6%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #311 within Bijouterie. It carries 205 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#311in Bijouterie

Average rating

4.22 starsAmazon Germany average 4.37 stars

Average reviews

205per listing

Listings tracked

9

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months