How competitive is the Captain America niche on Amazon Germany?

6 brands and 290 sellers compete in Captain America on Amazon Germany. The top 5 Captain America products take 53% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Captain America?

Captain America buyers on Amazon Germany complain most about Fall/Aufprallschutz, Funktionalität insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Captain America niche?

Captain America sells for €26.14 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.78–€190.40. The average incumbent carries 879 reviews — the moat a new listing must climb.

Captain America

brand-locked demand (top 5 brands take 98% of clicks) — Captain America doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46

This niche Category average · 2,560 niches

Is Captain America profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Captain America is a €38K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Skip it — 35/100.

Captain America: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.0% over the last 90 days and 0.8% of searches end in a purchase.

€38K

revenue / yr

Units sold / yr2K

Search volume / yr-26.0%193K

Conversion rate0.8%

Avg price€26.14

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 290

Top-5 product click share53%

Open market2%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Top Captain America products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CAPTAIN AMERICA Captain Amarica Logo Unisex Cap dunkelblau

Price: €19.09
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Marvel Jungen Kurze Schlafanzug Captain America Blau 98

Price: €15.75
Rating: 4.5/5
Reviews: 629
Age: 7y ago

Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten

Price: €10.69
Rating: 4.8/5
Reviews: 162
Age: 6mo ago

LEGO Marvel Captain America vs. Thanos - Kinder Spielzeug mit Minifiguren - Kreatives Geschenk für Jungen und Mädchen ab 4 Jahren - Superhelden Spielset zum Ausstellen und Sammeln - 76319

Price: €21.63
Rating: 4.6/5
Reviews: 167
Age: 11mo ago

Marvel Jungen Kurze Schlafanzug Captain America Blau 152

Price: €16.84
Rating: 4.5/5
Reviews: 629
Age: 7y ago

Newest

by launch date

Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten

Price: €10.69
Rating: 4.8/5
Reviews: 162
Age: 6mo ago

Marvel Spidey und Seine Super-Freunde Captain America: Steve Rogers Action-Figur mit Accessoire 22 8 cm großes Superhelden-Spielzeug für Kinder ab 3 Jahren Blue

Price: €10.40
Rating: 4.6/5
Reviews: 529
Age: 7mo ago

LEGO Marvel Captain America vs. Thanos - Kinder Spielzeug mit Minifiguren - Kreatives Geschenk für Jungen und Mädchen ab 4 Jahren - Superhelden Spielset zum Ausstellen und Sammeln - 76319

Price: €21.63
Rating: 4.6/5
Reviews: 167
Age: 11mo ago

CAPTAIN AMERICA Captain Amarica Logo Unisex Cap dunkelblau

Price: €19.09
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Marvel Pyjama Avengers Schlafanzug Für Jungen Mit Thor Captain America Hulk Und Iron Man Sommer-Pyjama Für Kinder Schwarz 116

Price: €16.31
Rating: 4.6/5
Reviews: 84
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

290

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

LEGO31%
Marvel30%
CAPTAIN AMERICA24%
MARVEL THE AVENGERS11%
Rubie's3%
Spidey and his Amazing Friends2%

Captain America demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR0.8%Products26Brands6Top 5 Brands98%OOS Rate2.5%Rating4.6★Reviews879Avg BSR#849

Peak months: Apr · busiest ÷ quietest = 1.9×

Top Captain America search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

captain america164K/yr -25.1%0.3% conv.
lego captain america15K/yr -32.9%1.1% conv.
captain america lego6K/yr -22.1%1.3% conv.
lego marvel captain america4K/yr -29.8%1.5% conv.
marvel captain america3K/yr -36.6%0.9% conv.

What reviews say buyers love and hate about Captain America

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Spaß/Unterhaltungserlebnis21%

“macht dem Kind Freude”

Qualität insgesamt15%

“Qualität und Verarbeitung sind überraschend robust, der kleine Kerl dürfte so Einiges aushalten”

Stärke13%

“Sonst robust”

beworben Vs Tatsächliches Produkt8%

“Tut was es soll”

Gesamtgröße7%

“Die Figur liegt gut in der Hand”

What buyers complain about

94% of reviews

Fall/Aufprallschutz25%

“Schutzschild ist negativ”

Funktionalität insgesamt25%

“Funktioniert nicht”

Qualität insgesamt19%

“Insgesamt bin ich enttäuscht von der Qualität und dem Zustand der gelieferten Ware”

Produktzustand13%

“Gebraucht Ware”

Preis-Leistungs-Verhältnis6%

“Zu teuer”

Captain America return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

42%

2Kratzfestigkeit

13%

3Farbe

4Defekt Material/Teile

5Preis-Leistungs-Verhältnis

Common Captain America questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Captain America 35/100 on Amazon Germany — Skip it. The niche generates €38K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -26.0% over the last 90 days.