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Caprice Schuhe Damen

Fail

Buyers convert on only 0.4% of searches, so Caprice Schuhe Damen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€145K/yr885K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
5%top-5 click share · 27 brands · 155 sellers

Flapen Score

Caprice Schuhe Damen against its category

The dotted line is the Fashion average. Past it, Caprice Schuhe Damen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caprice Schuhe Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Caprice Schuhe Damen 885K times last year and spent an estimated €145K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
0.4%
Market size, estimated
€145Ka year
Peak month
October1.6× the quietest month
Top search term
caprice schuhe damen242K searches a year

02 · Price

A sale here is worth €40.96.

Listings sell for €40.96 on average, from €2.34 to €89.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €40.96 that is €0 to €4K a year per listing.

Average price
€40.96inside the $15 to $100 sweet spot
Price range
€2.34–€89.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
7.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,754 within Schuhe. It carries 803 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#1,754in Schuhe
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
803per listing
Listings tracked
533

04 · Newcomers

1 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
51
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Caprice Schuhe Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 5% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

155

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

5%

Top 20: 16%

Open market

32%

  • Brand 165%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%

Demand

Caprice Schuhe Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Caprice Schuhe Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caprice schuhe damen242K/yr
  • caprice sandalen damen66K/yr
  • caprice146K/yr
  • caprice sneakers damen63K/yr
  • caprice ballerina damen28K/yr
  • waffelröllchen31K/yr
  • caprice damen29K/yr
  • caprice schuhe24K/yr
  • caprice slipper damen13K/yr
  • caprice damen sneaker14K/yr

Reviews and returns

What reviews say buyers love and hate about Caprice Schuhe Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Gesamtgröße”
7.3%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Caprice Schuhe Damen questions

Answered from the same tracked data.