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Calvin Klein Unterwäsche Damen

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 0.8% of searches, so Calvin Klein Unterwäsche Damen is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€343K/yr2.8M searches / yr
90-day growth
+0.5%search demand this quarter
Competition
26%top-5 click share · 19 brands · 37 sellers

Flapen Score

Calvin Klein Unterwäsche Damen against its category

The dotted line is the Fashion average. Past it, Calvin Klein Unterwäsche Damen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calvin Klein Unterwäsche Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Calvin Klein Unterwäsche Damen 2.8M times last year and spent an estimated €343K. The top 5 brands take 71% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €343K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
0.8%
Market size, estimated
€343Ka year
Peak month
July1.5× the quietest month
Top search term
strings & tangas für damen422K searches a year

02 · Price

A sale here is worth €14.43.

Listings sell for €14.43 on average, from €8.93 to €26.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €14.43 that is €4K to €7K a year per listing.

Average price
€14.43under the $15 to $100 sweet spot
Price range
€8.93–€26.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #48 within Dessous, Nacht- & Lounge-Wäsche. It carries 2,736 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#48in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,736per listing
Listings tracked
72

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Calvin Klein Unterwäsche Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

37

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

23%

  • Brand 128%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Calvin Klein Unterwäsche Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Calvin Klein Unterwäsche Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strings & tangas für damen422K/yr
  • calvin klein unterwäsche damen519K/yr
  • tanga damen434K/yr
  • tanga368K/yr
  • string damen254K/yr
  • string147K/yr
  • string tanga damen65K/yr
  • tangas86K/yr
  • tangas damen79K/yr
  • damen string64K/yr

Reviews and returns

What reviews say buyers love and hate about Calvin Klein Unterwäsche Damen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”
37%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Fallen winzig aus”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Calvin Klein Unterwäsche Damen questions

Answered from the same tracked data.