Skip to content

Calvin Klein

Calvin Klein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 5% of 2,560 Fashion niches · +16 vs the category median of 46

Market size 37Growth 36Conversion 14Competition 96Returns 100Price range 80Avg price 90Brand share 82Review moat 20Quality gap 76
This niche Category average · 2,560 niches

Is Calvin Klein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Calvin Klein is a €184K/yr Amazon Germany market (799K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 62/100.

Calvin Klein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.0% over the last 90 days and 1.1% of searches end in a purchase.

€184K

revenue / yr

Units sold / yr10K
Search volume / yr+9.0%799K
Conversion rate1.1%
Avg price€21.09

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers40 · 133
Top-5 product click share18%
Open market47%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 131 products

Sponsored placement89%
New entrants (1y)14· 0 succeeded
Avg rating4.3★
Avg reviews12,617

Top Calvin Klein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€4K€7K€11K€15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

133

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

18%

Top 20: 44%

Open market

40%

  • Calvin Klein17%
  • FORVEVO10%
  • s.Oliver10%
  • FM London9%
  • PHOLEEY8%
  • FALARY7%

Top Calvin Klein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • herren slip189K/yr
  • slip herren134K/yr
  • slips herren66K/yr
  • herren unterhosen slip65K/yr
  • unterhosen männer slip53K/yr
  • s.oliver herren43K/yr
  • calvin klein unterhosen33K/yr
  • s oliver herren37K/yr
  • oliver23K/yr
  • calvin klein boxer20K/yr

What reviews say buyers love and hate about Calvin Klein

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Gesamtgröße29%

Passt

Qualität insgesamt23%

Super Qualität

Komfort insgesamt17%

Bequem und moderner Look

Preis-Leistungs-Verhältnis7%

Preis/Leistung super

Materialqualität4%

Material super

What buyers complain about

76% of reviews
Gesamtgröße32%

Fällt klein aus

Qualität insgesamt18%

Qualitätsprobleme

Haltbarkeit5%

Fragwürdige Haltbarkeit

Nähen/Finish/Polieren5%

2 von 7 beschädigte nähte nicht tragbar

Materialqualität4%

Material unangenehm

Calvin Klein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
59%
2Breite
9%
3Funktionalität insgesamt
5%
4Materialqualität
5%
5Form/Stil
5%

Common Calvin Klein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calvin Klein 62/100 on Amazon Germany — Worth a look. The niche generates €184K/yr across 131 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved +9.0% over the last 90 days.
Calvin Klein buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.