Calvin Klein
MaybeAn estimated 0.1% of orders come back. But buyers convert on only 1.1% of searches, so Calvin Klein is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 2,560 Fashion niches · +16 vs the category median of 4662
- Market size
- €184K/yr799K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 18%top-5 click share · 40 brands · 133 sellers
Flapen Score
Calvin Klein against its category
The dotted line is the Fashion average. Past it, Calvin Klein is stronger. Inside it, weaker.
Market
The Calvin Klein market on Amazon at a glance
Shoppers on Amazon Germany searched for Calvin Klein 799K times last year and spent an estimated €184K. The top 5 brands take 53% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €184K a year.
- Searches, last 12 months
- 799K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €184Ka year
- Top search term
- herren slip189K searches a year
02 · Price
A sale here is worth €21.09.
Listings sell for €21.09 on average, from €9.43 to €39.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €21.09 that is €0 to €2K a year per listing.
- Average price
- €21.09inside the $15 to $100 sweet spot
- Price range
- €9.43–€39.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #46 within Unterwäsche. It carries 12,617 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 99%
- Out of stock, average day
- 1.4%
- Average rank
- #46in Unterwäsche
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 12,617per listing
- Listings tracked
- 131
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Calvin Klein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
133
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
18%
Top 20: 44%
Open market
40%
- Brand 117%
- Brand 210%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 67%
Search terms
Top Calvin Klein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- herren slip189K/yr
- slip herren134K/yr
- slips herren66K/yr
- herren unterhosen slip65K/yr
- unterhosen männer slip53K/yr
- s.oliver herren43K/yr
- calvin klein unterhosen33K/yr
- s oliver herren37K/yr
- oliver23K/yr
- calvin klein boxer20K/yr
Reviews and returns
What reviews say buyers love and hate about Calvin Klein
We read the reviews and the return reasons for every product selling here.
“Fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calvin Klein questions
Answered from the same tracked data.









