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Calvin Klein

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 1.1% of searches, so Calvin Klein is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 2,560 Fashion niches · +16 vs the category median of 46
Market size
€184K/yr799K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
18%top-5 click share · 40 brands · 133 sellers

Flapen Score

Calvin Klein against its category

The dotted line is the Fashion average. Past it, Calvin Klein is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calvin Klein market on Amazon at a glance

Shoppers on Amazon Germany searched for Calvin Klein 799K times last year and spent an estimated €184K. The top 5 brands take 53% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €184K a year.

Searches, last 12 months
799K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
1.1%
Market size, estimated
€184Ka year
Top search term
herren slip189K searches a year

02 · Price

A sale here is worth €21.09.

Listings sell for €21.09 on average, from €9.43 to €39.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €21.09 that is €0 to €2K a year per listing.

Average price
€21.09inside the $15 to $100 sweet spot
Price range
€9.43–€39.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #46 within Unterwäsche. It carries 12,617 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#46in Unterwäsche
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
12,617per listing
Listings tracked
131

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Calvin Klein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

133

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

18%

Top 20: 44%

Open market

40%

  • Brand 117%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Search terms

Top Calvin Klein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herren slip189K/yr
  • slip herren134K/yr
  • slips herren66K/yr
  • herren unterhosen slip65K/yr
  • unterhosen männer slip53K/yr
  • s.oliver herren43K/yr
  • calvin klein unterhosen33K/yr
  • s oliver herren37K/yr
  • oliver23K/yr
  • calvin klein boxer20K/yr

Reviews and returns

What reviews say buyers love and hate about Calvin Klein

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calvin Klein questions

Answered from the same tracked data.