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Buzz Lightyear

Fail

Shoppers spend an estimated $23K a year here, so Buzz Lightyear is a Fail.

Flapen Score
30
30 / 100
Ranks 2,425 of 2,560 Fashion niches · −16 vs the category median of 46
Market size
€23K/yr110K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
73%top-5 click share · 6 brands · 69 sellers

Flapen Score

Buzz Lightyear against its category

The dotted line is the Fashion average. Past it, Buzz Lightyear is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzz Lightyear market on Amazon at a glance

Shoppers on Amazon Germany searched for Buzz Lightyear 110K times last year and spent an estimated €23K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
0.8%
Market size, estimated
€23Ka year
Peak month
December2.4× the quietest month
Top search term
buzz lightyear53K searches a year

02 · Price

A sale here is worth €24.73.

Listings sell for €24.73 on average, from €8.43 to €60.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €24.73 that is €2K to €6K a year per listing.

Average price
€24.73inside the $15 to $100 sweet spot
Price range
€8.43–€60.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #734 within Jungen. It carries 3,970 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#734in Jungen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
3,970per listing
Listings tracked
15

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Buzz Lightyear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€2K€5K€7K€9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

69

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Mattel29%
  • Disney Store29%
  • Disney21%
  • Toy Story13%
  • Get Trend5%
  • BOUTIKOME3%

Demand

Buzz Lightyear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Buzz Lightyear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buzz lightyear53K/yr
  • buzz lightyear figur36K/yr
  • toy story buzz lightyear7K/yr
  • buzz9K/yr
  • lightyear4K/yr

Reviews and returns

What reviews say buyers love and hate about Buzz Lightyear

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Haltbarkeit”
2.6%of orders come back
“Die Karate Funktion war nach einem Monat kaputt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Buzz Lightyear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data