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57

burkini

Worth a look

Shows demand growing +346.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 100Conversion 1Competition 89Returns 0Price range 95Avg price 95Brand share 40Review moat 95Quality gap 95

Growth

Incredible+346.2%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Incredible99.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€30.06

avg listing price — sweet spot $15–$100

Price range

Incredible€16.75–€55.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad€14K

€14K/yr · 433K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, burkini is a €14K/yr Amazon Germany market (433K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burkini market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€23K–€30K
units × avg price
Conversion rate
0.1%
Avg BSR
#198
Page quality
0%
Prime
84%
Sponsored
78%
Out of stock
8.3%
Avg brand age
36 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

15%

  • Odizli45%
  • AGYMNX14%
  • Greatfool9%
  • AL-WARDA8%
  • Musuly5%
  • RSSR4%
  • Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +346.2% search growth over the last 90 days.
40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.8×

Top burkini search terms

  • burkini damen155K/yr
  • burkini118K/yr
  • burkini damen muslim lang30K/yr
  • haşema tesettür mayo16K/yr
  • hasema badeanzug muslim16K/yr
  • muslimische badeanzug damen17K/yr
  • modest swimwear women16K/yr
  • tesettür mayo13K/yr
  • hasema12K/yr
  • islamischer badeanzug12K/yr
All search terms

Top burkini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4296%€8599%€1K12%€2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burkini

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Qualität 👌👌 Perfekt 👌🥰”

Gewicht leicht10%

“Sehr leicht und angenehmer zu tragen”

Haftung/Klebrigkeit10%

“Klebt nicht und trocknet sehr schnell”

Gesamtgröße10%

“Passt”

Weiches Gefühl7%

“Der Stoff fühlt sich angenehm an”

Komfort insgesamt7%

“ich habe mich darin wohlgefühlt.”

What buyers complain about

Gesamtgröße33%

“Es ist zu groß für XL”

Qualität insgesamt13%

“Ansich die Qualität ist mittel”

Länge8%

“Die Länge hat mich gestört, sodass ich immer das Gefühl hatte, ich müsste den oberen Teil immer hochziehen”

Komfort insgesamt8%

“Habe es nur einmal getragen, fand es nicht so angenehm”

Top return reasons

Gesamtgröße65%
Breite5%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt3%
Materialqualität3%
Reißverschlussqualität2%
Farbe2%
Komfort insgesamt2%
Nähen/Finish/Polieren2%
Dünn1%

Common questions

Is burkini profitable to sell on Amazon Germany?
The niche generates €14K/yr across 76 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +346.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the burkini niche?
15 brands and 21 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in burkini?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Länge. The return rate is 17.0% — above our launch gate.
When does demand for burkini peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 10.8× the quietest.
What does it cost to enter the burkini niche?
Listings span €16.75–€55.38; the average listing price is €30.06 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.