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Burkini

Burkini shows demand growing +346.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,560 Fashion niches · +11 vs the category median of 46

Market size 4Growth 100Conversion 1Competition 89Returns 0Price range 95Avg price 95Brand share 40Review moat 95Quality gap 95
This niche Category average · 2,560 niches

Is Burkini profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Burkini is a €14K/yr Amazon Germany market (433K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Burkini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +346.2% over the last 90 days and 0.1% of searches end in a purchase.

€14K

revenue / yr

Units sold / yr1K
Search volume / yr+346.2%433K
Conversion rate0.1%
Avg price€30.06

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 21
Top-5 product click share26%
Open market19%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement78%
New entrants (1y)9· 0 succeeded
Avg rating4.0★
Avg reviews99

Top Burkini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€429€859€1K€2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

15%

  • Odizli45%
  • AGYMNX14%
  • Greatfool9%
  • AL-WARDA8%
  • Musuly5%
  • RSSR4%
  • Open — no brand owns it (9 brands, 15%)

Burkini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume433KCVR0.1%Products76Brands15Top 5 Brands81%OOS Rate8.3%Rating4.0★Reviews99Avg BSR#198
40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.8×

Top Burkini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burkini damen155K/yr
  • burkini118K/yr
  • burkini damen muslim lang30K/yr
  • haşema tesettür mayo16K/yr
  • hasema badeanzug muslim16K/yr
  • muslimische badeanzug damen17K/yr
  • modest swimwear women16K/yr
  • tesettür mayo13K/yr
  • hasema12K/yr
  • islamischer badeanzug12K/yr

What reviews say buyers love and hate about Burkini

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt27%

Qualität 👌👌 Perfekt 👌🥰

Gewicht leicht10%

Sehr leicht und angenehmer zu tragen

Haftung/Klebrigkeit10%

Klebt nicht und trocknet sehr schnell

Gesamtgröße10%

Passt

Weiches Gefühl7%

Der Stoff fühlt sich angenehm an

What buyers complain about

62% of reviews
Gesamtgröße33%

Es ist zu groß für XL

Qualität insgesamt13%

Ansich die Qualität ist mittel

Länge8%

Die Länge hat mich gestört, sodass ich immer das Gefühl hatte, ich müsste den oberen Teil immer hochziehen

Komfort insgesamt8%

Habe es nur einmal getragen, fand es nicht so angenehm

Burkini return rate & reasons

Why buyers send it back, as a share of all return requests.

17.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
65%
2Breite
5%
3beworben Vs Tatsächliches Produkt
3%
4Qualität insgesamt
3%
5Materialqualität
3%

Common Burkini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burkini 57/100 on Amazon Germany — Worth a look. The niche generates €14K/yr across 76 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +346.2% over the last 90 days.
Search demand for Burkini on Amazon Germany peaks in Jun–Jul–Aug, where the busiest month runs 10.8× the quietest.