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Burkini

Maybe

Search demand grew +346.2% this quarter. But an estimated 17.0% of orders come back, so Burkini is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€14K/yr433K searches / yr
90-day growth
+346.2%search demand this quarter
Competition
26%top-5 click share · 15 brands · 21 sellers

Flapen Score

Burkini against its category

The dotted line is the Fashion average. Past it, Burkini is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burkini market on Amazon at a glance

Shoppers on Amazon Germany searched for Burkini 433K times last year and spent an estimated €14K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +346.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+346.2%
Conversion, latest week
0.1%
Market size, estimated
€14Ka year
Peak month
July10.8× the quietest month
Top search term
burkini damen155K searches a year

02 · Price

A sale here is worth €30.06.

Listings sell for €30.06 on average, from €16.75 to €55.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €30.06 that is €0 to €3K a year per listing.

Average price
€30.06inside the $15 to $100 sweet spot
Price range
€16.75–€55.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
17.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #198 within Bademode. It carries 99 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
84%
Out of stock, average day
8.3%
Average rank
#198in Bademode
Average rating
3.98 starsAmazon Germany average 4.37 stars
Average reviews
99per listing
Listings tracked
76

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Burkini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

15%

  • Brand 145%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 15%)

Demand

Burkini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.8×

Search terms

Top Burkini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burkini damen155K/yr
  • burkini118K/yr
  • burkini damen muslim lang30K/yr
  • haşema tesettür mayo16K/yr
  • hasema badeanzug muslim16K/yr
  • muslimische badeanzug damen17K/yr
  • modest swimwear women16K/yr
  • tesettür mayo13K/yr
  • hasema12K/yr
  • islamischer badeanzug12K/yr

Reviews and returns

What reviews say buyers love and hate about Burkini

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Gesamtgröße”
17.0%of orders come back
“Es ist zu groß für XL”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Burkini questions

Answered from the same tracked data.