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Burberry Schal

Fail

Shoppers spend an estimated $0 a year here, so Burberry Schal is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€0/yr116K searches / yr
90-day growth
-81.7%search demand this quarter
Competition
51%top-5 click share · 16 brands · 31 sellers

Flapen Score

Burberry Schal against its category

The dotted line is the Fashion average. Past it, Burberry Schal is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burberry Schal market on Amazon at a glance

Shoppers on Amazon Germany searched for Burberry Schal 116K times last year and spent an estimated €0. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-81.7%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
November54.2× the quietest month
Top search term
burberry schal61K searches a year

02 · Price

A sale here is worth €25.54.

Listings sell for €25.54 on average, from €6.01 to €66.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €25.54 that is €0 to €3K a year per listing.

Average price
€25.54inside the $15 to $100 sweet spot
Price range
€6.01–€66.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,378 within Accessoires. It carries 386 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
72%
Out of stock, average day
24.6%
Average rank
#1,378in Accessoires
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
386per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Burberry Schal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

20%

  • Brand 123%
  • Brand 221%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Burberry Schal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 54.2×

Search terms

Top Burberry Schal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burberry schal61K/yr
  • schal burberry muster14K/yr
  • burberry schal damen7K/yr
  • karierter schal8K/yr
  • schal kariert12K/yr
  • karierter schal damen5K/yr
  • schal kariert damen9K/yr

Reviews and returns

What reviews say buyers love and hate about Burberry Schal

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
4.7%of orders come back
“Auch keine feine Qualität”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burberry Schal questions

Answered from the same tracked data.