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burberry schal

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 57Returns 29Price range 83Avg price 95Brand share 51Review moat 81Quality gap 67

Avg price

Incredible€25.54

avg listing price — sweet spot $15–$100

Price range

Great€6.01–€66.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great385.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Bad€0

€0/yr · 116K searches

Growth

Bad-81.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, burberry schal is a €0/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

burberry schal market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€51K–€64K
units × avg price
Conversion rate
0.0%
Avg BSR
#1,378
Page quality
0%
Prime
72%
Sponsored
76%
Out of stock
24.6%
Avg brand age
49 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

20%

  • FRAAS23%
  • KARMA.DIEM21%
  • Hat To Socks14%
  • ADAMANT10%
  • vimate7%
  • Ecroon6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -81.7% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 54.2×

Top burberry schal search terms

  • burberry schal61K/yr
  • schal burberry muster14K/yr
  • burberry schal damen7K/yr
  • karierter schal8K/yr
  • schal kariert12K/yr
  • karierter schal damen5K/yr
  • schal kariert damen9K/yr
All search terms

Top burberry schal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€08%€012%€016%€01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burberry schal

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Weiches Gefühl25%

“Weiches Material”

Farbe6%

“Sehr hübsch”

Komfort insgesamt6%

“Guter tragekomfort”

Gesamtgröße6%

“Passt”

beworben Vs Tatsächliches Produkt5%

“Wie bestellt erhalten”

Preis-Leistungs-Verhältnis5%

“Sehr teurer, günstiger Schal”

Wärme5%

“Weich und warm”

Materialqualität5%

“Material hat gute Qualität”

Gewicht leicht3%

“Schöner, leichter”

What buyers complain about

Qualität insgesamt24%

“Auch keine feine Qualität”

Dicke20%

“Sehr dünn”

Preis-Leistungs-Verhältnis20%

“Viel zu teuer”

Materialqualität14%

“Unangenehmes Material”

Komfort insgesamt10%

“Unangenehmes Material”

Farbe4%

“Die abgebildete Farbe ist eher beige-bräunlich und matt glänzend”

Top return reasons

Farbe21%
Qualität insgesamt18%
Dünn16%
Materialqualität13%
Gesamtgröße7%
Länge4%
Nähen/Finish/Polieren3%
beworben Vs Tatsächliches Produkt3%
Knoten-/Fadenqualität3%
Weiches Gefühl1%

Common questions

Is burberry schal profitable to sell on Amazon Germany?
The niche generates €0/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -81.7%. Flapen's verdict: Skip it (36/100).
How competitive is the burberry schal niche?
16 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in burberry schal?
Top complaints mined from reviews: Qualität insgesamt, Dicke, Preis-Leistungs-Verhältnis. The return rate is 4.7%.
When does demand for burberry schal peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 54.2× the quietest.
What does it cost to enter the burberry schal niche?
Listings span €6.01–€66.69; the average listing price is €25.54 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.