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Buffalo Schuhe Damen

weak search conversion (0.1%) — Buffalo Schuhe Damen doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46

Market size 4Growth 6Conversion 1Competition 91Returns 4Price range 82Avg price 93Brand share 13Review moat 25Quality gap 76
This niche Category average · 2,560 niches

Is Buffalo Schuhe Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Buffalo Schuhe Damen is a €18K/yr Amazon Germany market (580K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 35/100.

Buffalo Schuhe Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 0.1% of searches end in a purchase.

€18K

revenue / yr

Units sold / yr750
Search volume / yr-37.5%580K
Conversion rate0.1%
Avg price€50.97

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers12 · 107
Top-5 product click share24%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 75 products

Sponsored placement56%
New entrants (1y)15· 0 succeeded
Avg rating4.3★
Avg reviews4,738

Top Buffalo Schuhe Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€355€710€1K€1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

107

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

24%

Top 20: 59%

Open market

4%

  • Buffalo51%
  • LUCKY STEP32%
  • Ulalaza7%
  • Amazon Essentials4%
  • Skechers2%
  • PUMA2%
  • Open — no brand owns it (6 brands, 4%)

Buffalo Schuhe Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume580KCVR0.1%Products75Brands12Top 5 Brands95%OOS Rate5.6%Rating4.3★Reviews4,738Avg BSR#1,641
25K15KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Top Buffalo Schuhe Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buffalo schuhe damen267K/yr
  • buffalo64K/yr
  • buffalo sneakers damen22K/yr
  • buffalo schuhe25K/yr
  • buffalo damen11K/yr
  • buffalo sneaker9K/yr
  • buffalo boots damen37K/yr
  • buffalo schuhe damen plateau11K/yr
  • buffalo stiefel damen56K/yr
  • buffalo boots15K/yr

What reviews say buyers love and hate about Buffalo Schuhe Damen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Komfort insgesamt37%

Sehen cool aus bequem, gut zum gehen

Qualität insgesamt13%

gute Qualität

Gesamtgröße12%

habe Größe 37 und auch 37 bestellt - passt perfekt

beworben Vs Tatsächliches Produkt6%

Optisch identisch mit den Produktbildern

Weiches Gefühl4%

weich

What buyers complain about

74% of reviews
Qualität insgesamt20%

Müll ersten Grades

Gesamtgröße17%

Grösse 42 fällt riesig aus

Haltbarkeit11%

Schnell kaputt

Komfort insgesamt7%

Ist unangenehm und lästig

Nähen/Finish/Polieren7%

Meine Schuhe sind binnen weniger Monate leider an der Naht eingerissen - nicht zu empfehlen

Buffalo Schuhe Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

10.9%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Füße fit
17%
3Komfort insgesamt
6%
4Breite
4%
5Farbe
2%

Common Buffalo Schuhe Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buffalo Schuhe Damen 35/100 on Amazon Germany — Skip it. The niche generates €18K/yr across 75 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Buffalo Schuhe Damen on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 3.1× the quietest.