Skip to content

Bts

weak search conversion (0.6%) — Bts doesn't clear our bar today.

Flapen Score

48
Skip it

Top 42% of 2,560 Fashion niches · +2 vs the category median of 46

Market size 19Growth 56Conversion 7Competition 26Returns 96Price range 70Avg price 80Brand share 55Review moat 89Quality gap 47
This niche Category average · 2,560 niches

Is Bts profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bts is a €75K/yr Amazon Germany market (780K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Bts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.0% over the last 90 days and 0.6% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr8K
Search volume / yr+29.0%780K
Conversion rate0.6%
Avg price€16.87

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 52
Top-5 product click share69%
Open market28%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews212

Top Bts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€15K€22K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

52

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

25%

  • KASENFASHION33%
  • OVOY18%
  • ROSALÍA9%
  • MEINVQIAOTI7%
  • AYVRUOP4%
  • fancybag4%

Bts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume780KCVR0.6%Products17Brands16Top 5 Brands72%OOS Rate28.5%Rating4.5★Reviews212Avg BSR#1,188
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Bts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bts521K/yr
  • bts merch186K/yr
  • bts fanartikel63K/yr
  • bts merchandise9K/yr

What reviews say buyers love and hate about Bts

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt15%

Schönes Design und super Qualität

Materialqualität9%

Das Material wirkt stabil

Verzierungs/Stickereiqualität8%

Wunderschöne Aufkleber

beworben Vs Tatsächliches Produkt8%

Entspricht genau dem Foto

Komfort insgesamt7%

ist angenehm in der Handhabung

What buyers complain about

77% of reviews
Gesamtgröße30%

Kleiner als normal

Qualität insgesamt27%

Die Qualität ist allerdings fragwürdig

Farbe3%

die Farben sind auch blass.

Haltbarkeit3%

Wird nicht lange halten, fürchte ich

Hartes Gefühl3%

Schwierig

Bts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Materialqualität
7%
3Qualität insgesamt
7%
4Geruch
4%
5Breite
4%

Common Bts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bts 48/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +29.0% over the last 90 days.
Search demand for Bts on Amazon Germany peaks in Dec, where the busiest month runs 1.9× the quietest.