Is Brummbärchi profitable to sell on Amazon Germany?

Flapen scores Brummbärchi 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 28 tracked products. 5 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -28.1% in the last 90 days.

How competitive is the Brummbärchi niche on Amazon Germany?

8 brands and 83 sellers compete in Brummbärchi on Amazon Germany. The top 5 Brummbärchi products take 49% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Brummbärchi?

Brummbärchi buyers on Amazon Germany complain most about Materialqualität, Gesamtgröße, and beworben Vs Tatsächliches Produkt. An estimated 0.8% of orders come back.

When does demand for Brummbärchi peak?

Search demand for Brummbärchi on Amazon Germany peaks in Nov–Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Brummbärchi niche?

Brummbärchi sells for €14.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.24 to €32.98. The average product has 378 reviews, the count a new listing must catch up to.

Brummbärchi

Fail

Demand is soft, at -28.1% this quarter, so Brummbärchi is a Fail.

Filters Low Review Barrier

Flapen Score: 39
39 / 100Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size: €86K/yr663K searches / yr
90-day growth: -28.1%search demand this quarter
Competition: 49%top-5 click share · 8 brands · 83 sellers

Flapen Score

Brummbärchi against its category

The dotted line is the Fashion average. Past it, Brummbärchi is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Brummbärchi market on Amazon at a glance

Shoppers on Amazon Germany searched for Brummbärchi 663K times last year and spent an estimated €86K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 663K
Growth, 90 days vs prior 90: -28.1%
Conversion, latest week: 0.9%
Market size, estimated: €86Ka year
Peak month: November1.5× the quietest month
Top search term: glücksbärchi214K searches a year

02 · Price

A sale here is worth €14.67.

Listings sell for €14.67 on average, from €4.24 to €32.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €14.67 that is €0 to €1K a year per listing.

Average price: €14.67under the $15 to $100 sweet spot
Price range: €4.24–€32.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #808 within Mädchen. It carries 378 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 8.4%
Average rank: #808in Mädchen
Average rating: 4.68 starsAmazon Germany average 4.37 stars
Average reviews: 378per listing
Listings tracked: 28

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 5Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Brummbärchi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Brand 132%
Brand 224%
Brand 321%
Brand 411%
Brand 56%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Brummbärchi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Brummbärchi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

glücksbärchi214K/yr -35.7%1.1% conv.
care bears201K/yr -26.9%0.2% conv.
glücksbärchis92K/yr -5.7%0.4% conv.
glücksbärchi plüschtier28K/yr +8.3%1.5% conv.
glücksbärchen19K/yr -28.2%0.9% conv.
care bear17K/yr -17.4%0.3% conv.
glücksbärchi anhänger13K/yr -14.9%2.2% conv.
glücksbär8K/yr -27.3%0.5% conv.
care bears plüschtier13K/yr -31.6%0.5% conv.
die glücksbärchis6K/yr -34.5%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Brummbärchi

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Materialqualität”

0.8%of orders come back

“Leider gibt es bei der Qualität ein paar Abstriche: Das Material ist deutlich dünner, als ich erwartet hatte, wodurch sie sich weniger robust anfühlen”

A buyer, on “Materialqualität”17% of negative reviews mention the same topic

Every topic