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Brummbärchi

Fail

Demand is soft, at -28.1% this quarter, so Brummbärchi is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€86K/yr663K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
49%top-5 click share · 8 brands · 83 sellers

Flapen Score

Brummbärchi against its category

The dotted line is the Fashion average. Past it, Brummbärchi is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brummbärchi market on Amazon at a glance

Shoppers on Amazon Germany searched for Brummbärchi 663K times last year and spent an estimated €86K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.9%
Market size, estimated
€86Ka year
Peak month
November1.5× the quietest month
Top search term
glücksbärchi214K searches a year

02 · Price

A sale here is worth €14.67.

Listings sell for €14.67 on average, from €4.24 to €32.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €14.67 that is €0 to €1K a year per listing.

Average price
€14.67under the $15 to $100 sweet spot
Price range
€4.24–€32.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #808 within Mädchen. It carries 378 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#808in Mädchen
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
378per listing
Listings tracked
28

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Brummbärchi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€9K€17K€26K€34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

83

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 88%

Open market

3%

  • CERDÁ LIFE'S LITTLE MOMENTS32%
  • NICI24%
  • Simba21%
  • Care Bears11%
  • Basic Fun6%
  • NIEEKRUN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Brummbärchi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Brummbärchi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glücksbärchi214K/yr
  • care bears201K/yr
  • glücksbärchis92K/yr
  • glücksbärchi plüschtier28K/yr
  • glücksbärchen19K/yr
  • care bear17K/yr
  • glücksbärchi anhänger13K/yr
  • glücksbär8K/yr
  • care bears plüschtier13K/yr
  • die glücksbärchis6K/yr

Reviews and returns

What reviews say buyers love and hate about Brummbärchi

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Materialqualität”
0.8%of orders come back
“Leider gibt es bei der Qualität ein paar Abstriche: Das Material ist deutlich dünner, als ich erwartet hatte, wodurch sie sich weniger robust anfühlen”
A buyer, on “Materialqualität”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brummbärchi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data