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Brosche

Brosche shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 2,560 Fashion niches · +10 vs the category median of 46

Market size 15Growth 16Conversion 15Competition 94Returns 88Price range 76Avg price 20Brand share 97Review moat 96Quality gap 76
This niche Category average · 2,560 niches

Is Brosche profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brosche is a €62K/yr Amazon Germany market (705K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Brosche: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.2% over the last 90 days and 1.2% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr13K
Search volume / yr-17.2%705K
Conversion rate1.2%
Avg price€7.25

Who owns the niche?

The top 5 brands hold 27% of demand, so 73% of the market is open.

73%

open market share

Brands · sellers65 · 78
Top-5 product click share21%
Open market73%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 84 products

Sponsored placement86%
New entrants (1y)33· 1 succeeded
Avg rating4.3★
Avg reviews72

Top Brosche products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

€0€1K€2K€4K€5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

78

Top-5 brand share

27%

Top 20: 62%

Top-5 click share

21%

Top 20: 52%

Open market

69%

  • Ouligay7%
  • Yolev6%
  • Momeski6%
  • CHarmeFleur4%
  • Tucnoeu4%
  • Bikasun4%

Brosche demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume705KCVR1.2%Products84Brands65Top 5 Brands27%OOS Rate8.2%Rating4.3★Reviews72Avg BSR#314
20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Brosche search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brosche162K/yr
  • brosche damen205K/yr
  • broschen für kleidung72K/yr
  • broschen42K/yr
  • broschen & anstecknadeln für damen53K/yr
  • brosche gold36K/yr
  • brosche silber25K/yr
  • brosche ausschnitt verkleinern18K/yr
  • brooch11K/yr
  • anstecknadel damen8K/yr

What reviews say buyers love and hate about Brosche

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt24%

Super Qualität

Preis-Leistungs-Verhältnis13%

Preis Leistung super

beworben Vs Tatsächliches Produkt10%

BROCHE WIE ABGEBILDET

Form/Stil10%

Elegant

Benutzerfreundlichkeit6%

Handhabung einfach und praktisch

What buyers complain about

80% of reviews
Gesamtgröße17%

Sehr klein

Qualität insgesamt13%

Schlechte Verarbeitung im Detail

beworben Vs Tatsächliches Produkt11%

Anzahl Angaben nicht korrekt

Dicke9%

Magnetkraft reicht definitiv nicht für etwas dickere Stoffe

Farbe7%

brosche ist wegen der farbe ein bisschen auffallend -

Brosche return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Qualität insgesamt
11%
3Farbe
5%
4Defekt Material/Teile
5%
5beworben Vs Tatsächliches Produkt
4%

Common Brosche questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brosche 56/100 on Amazon Germany — Worth a look. The niche generates €62K/yr across 84 tracked products. 1 of 33 products launched in the last 360 days are still selling. Search demand moved -17.2% over the last 90 days.
Search demand for Brosche on Amazon Germany peaks in Dec, where the busiest month runs 1.9× the quietest.