Skip to content

Brooks Glycerin 22 Herren

Fail

Buyers convert on only 0.2% of searches, so Brooks Glycerin 22 Herren is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€28K/yr112K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
27%top-5 click share · 12 brands · 104 sellers

Flapen Score

Brooks Glycerin 22 Herren against its category

The dotted line is the Fashion average. Past it, Brooks Glycerin 22 Herren is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooks Glycerin 22 Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Brooks Glycerin 22 Herren 112K times last year and spent an estimated €28K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
0.2%
Market size, estimated
€28Ka year
Top search term
brooks glycerin 23 herren15K searches a year

02 · Price

A sale here is worth €115.76.

Listings sell for €115.76 on average, from €22.35 to €167.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €115.76 that is €0 to €12K a year per listing.

Average price
€115.76above the $15 to $100 sweet spot
Price range
€22.35–€167.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
5.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #635 within Schuhe. It carries 826 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
79%
Out of stock, average day
4.7%
Average rank
#635in Schuhe
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
826per listing
Listings tracked
82

04 · Newcomers

18 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
18Amazon's first-year sales bar
Average brand age
43 months

Products

Top Brooks Glycerin 22 Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

104

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

27%

Top 20: 57%

Open market

3%

  • Brand 169%
  • Brand 224%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Search terms

Top Brooks Glycerin 22 Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brooks glycerin 23 herren15K/yr
  • brooks glycerin damen28K/yr
  • brooks glycerin max16K/yr
  • brooks glycerin 22 herren26K/yr
  • brooks glycerin gts7K/yr
  • brooks glycerin 233K/yr
  • brooks damen laufschuhe glycerin6K/yr
  • brooks glycerin 226K/yr
  • brooks glycerin 21 herren4K/yr

Reviews and returns

What reviews say buyers love and hate about Brooks Glycerin 22 Herren

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Komfort insgesamt”
50%of negative reviews mention “Schmerzlinderung – insgesamt”
5.9%of orders come back
“Seid dem ich mit diesen Schuhen Walke hab ich am rechten Fuß schmerzen”
A buyer, on “Schmerzlinderung – insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brooks Glycerin 22 Herren questions

Answered from the same tracked data.