- Flapen Score
- 47 / 100Top 46% of 2,560 Fashion niches · +1 vs the category median of 4647
- Market size
- €156K/yr498K searches / yr
- 90-day growth
- +24.5%search demand this quarter
- Competition
- 14%top-5 click share · 22 brands · 157 sellers
Flapen Score
Brooks against its category
The dotted line is the Fashion average. Past it, Brooks is stronger. Inside it, weaker.
Market
The Brooks market on Amazon at a glance
Shoppers on Amazon Germany searched for Brooks 498K times last year and spent an estimated €156K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.
- Searches, last 12 months
- 498K
- Growth, 90 days vs prior 90
- +24.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €156Ka year
- Top search term
- brooks103K searches a year
02 · Price
A sale here is worth €97.74.
Listings sell for €97.74 on average, from €8.44 to €161.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €97.74 that is €0 to €10K a year per listing.
- Average price
- €97.74inside the $15 to $100 sweet spot
- Price range
- €8.44–€161.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€10K
- Returns
- 3.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #707 within Schuhe. It carries 1,330 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 88%
- Out of stock, average day
- 2.3%
- Average rank
- #707in Schuhe
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,330per listing
- Listings tracked
- 192
04 · Newcomers
41 of last year's 84 launches cleared the first-year sales bar.
84 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 84
- Successful launches
- 41Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Brooks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brooks Mens Ghost 17 Neutral Running Shoe Schwarz/Schwarz/Schwarz/Ebenholz 43 EU
- Price
- €104.34
- Rating
- 4.5/5
- Reviews
- 2,212
- Age
- 1y ago

Brooks Herren Ghost 17 Sneaker White/Pink Clay/Gecko 44 EU
- Price
- €101.88
- Rating
- 4.5/5
- Reviews
- 2,212
- Age
- 1y ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43
- Price
- €115.25
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Brooks Herren Ghost 17 Laufschuh White/Pink Clay/Gecko 43 EU
- Price
- €104.13
- Rating
- 4.5/5
- Reviews
- 2,212
- Age
- 1y ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Orange 41
- Price
- €120.34
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
Trending
estimated 90-day click momentum
XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Orange 42
- Price
- €111.94
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

XTEP Laufschuhe Herren Extra Weite Herren-Laufschuhe Gedämpft 70% Energierückgabe Hohe Dämpfung Cushioning Leichte Joggingschuhe Herren Atmungsaktiv Bequeme Running Shoes Men Weiß/Polarblau 43
- Price
- €70.30
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 5mo ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43
- Price
- €115.25
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Orange 41
- Price
- €120.34
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

XTEP Laufschuhe Herren Extra Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 44
- Price
- €72.02
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 11mo ago
Newest
by launch date
XTEP Laufschuhe Herren Extra Weite Herren-Laufschuhe Gedämpft 70% Energierückgabe Hohe Dämpfung Cushioning Leichte Joggingschuhe Herren Atmungsaktiv Bequeme Running Shoes Men Weiß/Polarblau 43
- Price
- €70.30
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 5mo ago

Brooks Glycerin 23 Sneaker
- Price
- €132.84
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 7mo ago

XTEP Laufschuhe Herren Extra Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Weiß und Grün 41
- Price
- €69.84
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 7mo ago

Brooks Ghost 17 Sneaker
- Price
- €101.10
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 8mo ago

Brooks Herren Adrenaline Gts 25 Sneaker Oyster Green Gecko Blue 44.5 EU
- Price
- €118.01
- Rating
- 4.6/5
- Reviews
- 1,430
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
22 rising
Sellers
157
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
14%
Top 20: 39%
Open market
4%
- Brooks66%
- XTEP25%
- FitVille2%
- Sorel1%
- Ghost1%
- ALLSWIFIT1%
- Open — no brand owns it (16 brands, 4%)
Search terms
Top Brooks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brooks103K/yr
- brooks ghost 17 herren66K/yr
- brooks adrenaline gts 25 herren26K/yr
- brooks ghost43K/yr
- brooks glycerin34K/yr
- brooks herren26K/yr
- brooks adrenaline gts21K/yr
- brooks ghost herren32K/yr
- brooks laufschuhe18K/yr
- brooks adrenaline gts 24 herren40K/yr
Reviews and returns
What reviews say buyers love and hate about Brooks
We read the reviews and the return reasons for every product selling here.
“Fällt allerdings klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brooks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









