How competitive is the Brooks niche on Amazon Germany?

22 brands and 157 sellers compete in Brooks on Amazon Germany. The top 5 Brooks products take 14% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Brooks niche?

Brooks sells for €97.74 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.44–€161.55. The average incumbent carries 1,330 reviews — the moat a new listing must climb.

Brooks

weak search conversion (0.3%) — Brooks doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

This niche Category average · 2,560 niches

Is Brooks profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brooks is a €156K/yr Amazon Germany market (498K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.

Brooks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.5% over the last 90 days and 0.3% of searches end in a purchase.

€156K

revenue / yr

Units sold / yr2K

Search volume / yr+24.5%498K

Conversion rate0.3%

Avg price€97.74

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers22 · 157

Top-5 product click share14%

Open market5%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 192 products

Top Brooks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brooks Mens Ghost 17 Neutral Running Shoe Schwarz/Schwarz/Schwarz/Ebenholz 43 EU

Price: €104.34
Rating: 4.5/5
Reviews: 2,212
Age: 1y ago

Brooks Herren Ghost 17 Sneaker White/Pink Clay/Gecko 44 EU

Price: €101.88
Rating: 4.5/5
Reviews: 2,212
Age: 1y ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43

Price: €115.25
Rating: 4.7/5
Reviews: 22
Age: 1y ago

Brooks Herren Ghost 17 Laufschuh White/Pink Clay/Gecko 43 EU

Price: €104.13
Rating: 4.5/5
Reviews: 2,212
Age: 1y ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Orange 41

Price: €120.34
Rating: 4.7/5
Reviews: 22
Age: 1y ago

Newest

by launch date

XTEP Laufschuhe Herren Extra Weite Herren-Laufschuhe Gedämpft 70% Energierückgabe Hohe Dämpfung Cushioning Leichte Joggingschuhe Herren Atmungsaktiv Bequeme Running Shoes Men Weiß/Polarblau 43

Price: €70.30
Rating: 3.8/5
Reviews: 74
Age: 5mo ago

Brooks Glycerin 23 Sneaker

Price: €132.84
Rating: 4.6/5
Reviews: 295
Age: 7mo ago

XTEP Laufschuhe Herren Extra Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Weiß und Grün 41

Price: €69.84
Rating: 3.8/5
Reviews: 74
Age: 7mo ago

Brooks Ghost 17 Sneaker

Price: €101.10
Rating: 4.6/5
Reviews: 237
Age: 8mo ago

Brooks Herren Adrenaline Gts 25 Sneaker Oyster Green Gecko Blue 44.5 EU

Price: €118.01
Rating: 4.6/5
Reviews: 1,430
Age: 8mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

157

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

14%

Top 20: 39%

Open market

Brooks66%
XTEP25%
FitVille2%
Sorel1%
Ghost1%
ALLSWIFIT1%
Open — no brand owns it (16 brands, 4%)

Top Brooks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brooks103K/yr +40.8%0.1% conv.
brooks ghost 17 herren66K/yr +24.6%0.6% conv.
brooks adrenaline gts 25 herren26K/yr +66.5%0.3% conv.
brooks ghost43K/yr +35.7%0.3% conv.
brooks glycerin34K/yr +26.0%0.1% conv.
brooks herren26K/yr +28.4%0.1% conv.
brooks adrenaline gts21K/yr +20.2%0.2% conv.
brooks ghost herren32K/yr +12.4%0.5% conv.
brooks laufschuhe18K/yr +7.2%0.1% conv.
brooks adrenaline gts 24 herren40K/yr -43.1%0.4% conv.

What reviews say buyers love and hate about Brooks

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Komfort insgesamt26%

“Richtig toller Schuh angenehmer trage Comfort tolle Passform”

Qualität insgesamt16%

“Top Produkt”

Gesamtgröße14%

“Super Passform”

Übung/Sporteignung13%

“Das beste Geh-Gefühl ever”

Preis-Leistungs-Verhältnis3%

“Perfekter Schuh Preis Leistung ok”

What buyers complain about

72% of reviews

Gesamtgröße37%

“Fällt allerdings klein aus”

Qualität insgesamt7%

“Farbe Top, Qualität Flop”

Haltbarkeit7%

“Haltbarkeit”

Preis-Leistungs-Verhältnis6%

“Die Schuhe sind nicht mal 20€ wert”

Übung/Sporteignung4%

“Ich kann diese sportschuhe nicht empfehlen”

Brooks return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

39%

2Füße fit

24%

3Breite

10%

4Farbe

5Komfort insgesamt

Common Brooks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brooks 47/100 on Amazon Germany — Skip it. The niche generates €156K/yr across 192 tracked products. 41 of 84 products launched in the last 360 days are still selling. Search demand moved +24.5% over the last 90 days.

Brooks buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 3.9%.