Is brooks profitable to sell on Amazon Germany?

The niche generates €156K/yr across 192 tracked products. 41 of 84 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Skip it (47/100).

How competitive is the brooks niche?

22 brands and 157 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in brooks?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.9%.

What does it cost to enter the brooks niche?

Listings span €8.44–€161.55; the average listing price is €97.74 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.

brooks

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great€97.74

avg listing price — sweet spot $15–$100

Price range

Good€8.44–€161.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,329.54

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay€156K

€156K/yr · 498K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, brooks is a €156K/yr Amazon Germany market (498K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

brooks market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €147K–€195K; units × avg price
Conversion rate: 0.3%
Avg BSR: #707
Page quality: 0%
Prime: 88%
Sponsored: 33%
Out of stock: 2.3%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

157

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

14%

Top 20: 39%

Open market

Brooks66%
XTEP25%
FitVille2%
Sorel1%
Ghost1%
ALLSWIFIT1%
Open — no brand owns it (16 brands, 4%)

Top brooks search terms

brooks103K/yr +40.8%0.1% conv.
brooks ghost 17 herren66K/yr +24.6%0.6% conv.
brooks adrenaline gts 25 herren26K/yr +66.5%0.3% conv.
brooks ghost43K/yr +35.7%0.3% conv.
brooks glycerin34K/yr +26.0%0.1% conv.
brooks herren26K/yr +28.4%0.1% conv.
brooks adrenaline gts21K/yr +20.2%0.2% conv.
brooks ghost herren32K/yr +12.4%0.5% conv.
brooks laufschuhe18K/yr +7.2%0.1% conv.
brooks adrenaline gts 24 herren40K/yr -43.1%0.4% conv.

All search terms

Top brooks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brooks Mens Ghost 17 Neutral Running Shoe Schwarz/Schwarz/Schwarz/Ebenholz 43 EU

Brooks€104.344.5★2,212 rev

Brooks Herren Ghost 17 Sneaker White/Pink Clay/Gecko 44 EU

Brooks€101.884.5★2,212 rev

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43

XTEP€115.254.7★22 rev

Brooks Herren Ghost 17 Laufschuh White/Pink Clay/Gecko 43 EU

Brooks€104.134.5★2,212 rev

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Orange 41

XTEP€120.344.7★22 rev

Newest

by launch date

XTEP Laufschuhe Herren Extra Weite Herren-Laufschuhe Gedämpft 70% Energierückgabe Hohe Dämpfung Cushioning Leichte Joggingschuhe Herren Atmungsaktiv Bequeme Running Shoes Men Weiß/Polarblau 43

XTEP€70.3074 rev

5mo ago

Brooks Glycerin 23 Sneaker

Brooks€132.84295 rev

7mo ago

XTEP Laufschuhe Herren Extra Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Weiß und Grün 41

XTEP€69.8474 rev

7mo ago

Brooks Ghost 17 Sneaker

Brooks€101.10237 rev

8mo ago

Brooks Herren Adrenaline Gts 25 Sneaker Oyster Green Gecko Blue 44.5 EU

Brooks€118.011,430 rev

8mo ago

What buyers say about brooks

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Richtig toller Schuh angenehmer trage Comfort tolle Passform”

Qualität insgesamt16%

“Top Produkt”

Gesamtgröße14%

“Super Passform”

Übung/Sporteignung13%

“Das beste Geh-Gefühl ever”

Preis-Leistungs-Verhältnis3%

“Perfekter Schuh Preis Leistung ok”

Benutzerfreundlichkeit2%

“Die Handhabung ist gut - man kommt schnell rein und raus, die Schnürsenkel haben Grip und sind von der Länge optimal”

Gewicht leicht2%

“Sind leichter”

Design insgesamt2%

“Schönes Design und sehr bequem”

Schweißresistenz2%

“Weniger schwitzige Füße”

Schmerzlinderung – insgesamt2%

“auch keine Schmerzen an den Füßen.”

What buyers complain about

Gesamtgröße37%

“Fällt allerdings klein aus”

Qualität insgesamt7%

“Farbe Top, Qualität Flop”

Haltbarkeit7%

“Haltbarkeit”

Preis-Leistungs-Verhältnis6%

“Die Schuhe sind nicht mal 20€ wert”

Übung/Sporteignung4%

“Ich kann diese sportschuhe nicht empfehlen”

Breite3%

“Dieses Problem habe ich bei allen Brooks Laufschuhen, obwohl ich jetzt nicht soooo breite Füsse habe”

Druckqualität3%

“Mit Aufdruckfehler”

Lücke/Loch2%

“Nicht empfehlenswert, nach kurzer Zeit sind bereits an 3 Paaren Löcher”

Speicher Schaum2%

“Der Schuh besteht komplett aus Schaumstoff und Plastik und hat nichts hochwertiges an sich”

Materialqualität2%

“Carbonplatte ok, das andere Material”

Top return reasons

Gesamtgröße39%

Füße fit24%

Breite10%

Farbe5%

Komfort insgesamt3%

Länge3%

Geruch2%

Preis-Leistungs-Verhältnis1%

Produktzustand1%

Materialqualität1%

Common questions

Is brooks profitable to sell on Amazon Germany?: The niche generates €156K/yr across 192 tracked products. 41 of 84 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Skip it (47/100).
How competitive is the brooks niche?: 22 brands and 157 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in brooks?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.9%.
What does it cost to enter the brooks niche?: Listings span €8.44–€161.55; the average listing price is €97.74 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.