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Brooks

Fail

Buyers convert on only 0.3% of searches, so Brooks is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€156K/yr498K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
14%top-5 click share · 22 brands · 157 sellers

Flapen Score

Brooks against its category

The dotted line is the Fashion average. Past it, Brooks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooks market on Amazon at a glance

Shoppers on Amazon Germany searched for Brooks 498K times last year and spent an estimated €156K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
0.3%
Market size, estimated
€156Ka year
Top search term
brooks103K searches a year

02 · Price

A sale here is worth €97.74.

Listings sell for €97.74 on average, from €8.44 to €161.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €97.74 that is €0 to €10K a year per listing.

Average price
€97.74inside the $15 to $100 sweet spot
Price range
€8.44–€161.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #707 within Schuhe. It carries 1,330 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
88%
Out of stock, average day
2.3%
Average rank
#707in Schuhe
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,330per listing
Listings tracked
192

04 · Newcomers

41 of last year's 84 launches cleared the first-year sales bar.

84 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
84
Successful launches
41Amazon's first-year sales bar
Average brand age
45 months

Products

Top Brooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

157

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

14%

Top 20: 39%

Open market

4%

  • Brand 166%
  • Brand 225%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (16 brands, 4%)

Search terms

Top Brooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brooks103K/yr
  • brooks ghost 17 herren66K/yr
  • brooks adrenaline gts 25 herren26K/yr
  • brooks ghost43K/yr
  • brooks glycerin34K/yr
  • brooks herren26K/yr
  • brooks adrenaline gts21K/yr
  • brooks ghost herren32K/yr
  • brooks laufschuhe18K/yr
  • brooks adrenaline gts 24 herren40K/yr

Reviews and returns

What reviews say buyers love and hate about Brooks

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Komfort insgesamt”
37%of negative reviews mention “Gesamtgröße”
3.9%of orders come back
“Fällt allerdings klein aus”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Brooks questions

Answered from the same tracked data.