breaking bad
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great183.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€18.63avg listing price — sweet spot $15–$100
Price range
Good€3.42–€39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad€32K€32K/yr · 342K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, breaking bad is a €32K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
breaking bad market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €23K–€28K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #30,966
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 73%
- Out of stock
- 4.1%
- Avg brand age
- 67 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
38
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
28%
- MAKAYA38%
- Winning Moves11%
- TOY PLAYER9%
- CIJINAY5%
- EXPRESS-STICKEREI5%
- MINIX4%
Demand
Weekly Amazon search volume, last 31 weeks — -30.4% search growth over the last 90 days.Top breaking bad search terms
- breaking bad326K/yr
- breaking bad merch13K/yr
- braking bad3K/yr
Top breaking bad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAKAYA Hector Salamanca Herren T-Shirt Breaking Bad Schwarz XXL
MAKAYA€19.144.5★91 rev
Winning Moves Monopoly Breaking Bad (Deutsch/Englisch) Bunt 4035576047919
Winning Moves€34.084.8★56 rev
Breaking RV Adventure Ideas Klemmbausteine MOC verbesserte Klassische Szene Kreatives Motorhome Bus Baustein Set für Erwachsene und Fans Kompatibel Mit Lego
TOY PLAYER€39.504.4★103 rev
CIJINAY Break Bad RV Bausteinset 360PCS Originalgetreues Modell des Kult-Campervans Mit Chemikalien- & Labordetailzubehör DIY für Fans & Sammler Geschenk für Erwachsene & Teens (14+)
CIJINAY€28.045.0★1 rev
BAKING BREAD Schürze - verstellbare Kochschürze für Damen/Männer mit lustigem Spruch Grillschürze für Breaking Bad-Fans bestickte Küchen-Schürze Herren - Geburtstags-Geschenk Grillfans
EXPRESS-STICKEREI€28.064.4★34 rev
Newest
by launch dateCIJINAY Break Bad RV Bausteinset 360PCS Originalgetreues Modell des Kult-Campervans Mit Chemikalien- & Labordetailzubehör DIY für Fans & Sammler Geschenk für Erwachsene & Teens (14+)
CIJINAY€28.041 rev
Breaking Bad Los Pollos Hermanos Albuquerque Retro Ad TV T-Shirt
Breaking Bad€18.084 rev
Aristo Solutions Realistische Walter White 3D-Druck Vollgesichtsmaske Atmungsaktiv leicht & bequem ideal für Cosplay Partys Halloween Karnveal & Events Breaking Bad
Aristo Solutions€8.79651 rev
DUB SPENCER 1x lustiger Walter White aka Heisenberg Fake Scherzartikel Führerschein unechte ID Ausweiskarte für Geburtstag als witziges Gag Geschenk (1)
DUB SPENCER€3.4210 rev
Breaking RV Adventure Ideas Klemmbausteine MOC verbesserte Klassische Szene Kreatives Motorhome Bus Baustein Set für Erwachsene und Fans Kompatibel Mit Lego
TOY PLAYER€39.50103 rev
Trending
90-day click momentum
TShirt-People Br Ba Schedule T-Shirt Herren Breaking Heisen Bad Berg XXXL Schwarz
TShirt-People€18.494.5★
MAKAYA Hector Salamanca Herren T-Shirt Breaking Bad Schwarz XL
MAKAYA€18.094.5★
MAKAYA Hector Salamanca Herren T-Shirt Breaking Bad Schwarz XXL
MAKAYA€19.144.5★
MAKAYA Saul Goodman T-Shirts Herren Schwarz Breaking Bad L
MAKAYA€18.254.4★
MAKAYA Science New Mexico T-Shirt für Herren Breaking Bad Saul Größe L
MAKAYA€18.524.3★
What buyers say about breaking bad
What buyers praise and complain about, mined from review topics.What buyers love
“Produkt entspricht Erwartungen”
“angenehm zu tragen”
“Passt gut”
“Echt sehr schöne Aufkleber”
“Passend zur Serie”
“Der Wagen hält gut”
“Sie ist sehr leicht”
“Sehr schönes Modell mit guter Qualität”
“Bild an sich ist toll”
“- Preis 9,99Euro: fair”
What buyers complain about
“Für ein Großes reichte bisher das Budget nicht”
“Qualität mangelhaft”
“Kam leider defekt an, Rahmen war so gebrochen, dass man ihn auch nicht hätte flicken können”
“Dicker Stoff, sieht allerdings etwas billig aus”
“wichtige Teile fehlen”
“der Boden haftet nicht, obwohl ich extra Platten benutzt habe,”
“Allein dadurch fehlt es oft an Stabilität”
Top return reasons
Common questions
- Is breaking bad profitable to sell on Amazon Germany?
- The niche generates €32K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the breaking bad niche?
- 18 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in breaking bad?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Rahmenqualität. The return rate is 1.3%.
- What does it cost to enter the breaking bad niche?
- Listings span €3.42–€39.50; the average listing price is €18.63 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.