How competitive is the Brawl Stars niche on Amazon Germany?

16 brands and 60 sellers compete in Brawl Stars on Amazon Germany. The top 5 Brawl Stars products take 38% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Brawl Stars?

Brawl Stars buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Brawl Stars niche?

Brawl Stars sells for €18.66 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.49–€61.29. The average incumbent carries 193 reviews — the moat a new listing must climb.

Brawl Stars

Brawl Stars shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 15% of 2,560 Fashion niches · +11 vs the category median of 46

This niche Category average · 2,560 niches

Is Brawl Stars profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brawl Stars is a €85K/yr Amazon Germany market (595K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Brawl Stars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.7% over the last 90 days and 0.8% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr10K

Search volume / yr+12.7%595K

Conversion rate0.8%

Avg price€18.66

Who owns the niche?

The top 5 brands hold 75% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 60

Top-5 product click share38%

Open market26%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Top Brawl Stars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kapuzen-Sweatshirt mit Charakterdesign BRAWL Grün-Blau-Gelb Cosplay-Stil LEON (ERWACHSENE (170cm))

Price: €54.98
Rating: 3.0/5
Reviews: 1
Age: 1y ago

P.M.I. Brawl Stars Collectible Figures - 8 Pack Deluxe Box -Including 2 Rare Hidden Characters (S1) (Random) (BRW2070)

Price: €28.15
Rating: 4.2/5
Reviews: 120
Age: 3y ago

P.M.I. Brawl Stars Collectible Figures - 2 Pack (S1) (Random) (BRW2015)

Price: €8.76
Rating: 4.0/5
Reviews: 248
Age: 3y ago

Brawl Stars BRW8004 Schlüsselanhänger One Size

Price: €7.78
Rating: 4.4/5
Reviews: 188
Age: 3y ago

Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152

Price: €24.19
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Newest

by launch date

Vertbaudet Kinder T-Shirt Brawl Stars schwarz 140

Price: €17.08
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152

Price: €24.19
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Bizak Monsterflex Brawl Stars Sammelfigur Spike super ausziehbar und elastisch 13 cm 10 zum Sammeln für Erwachsene Fans Sammler und Kinder ab 8 Jahren (64390009-2)

Price: €11.94
Rating: 3.8/5
Reviews: 5
Age: 8mo ago

Monster Flex Figur Super Stretchy Brawl Stars

Price: €11.27
Rating: 4.3/5
Reviews: 4
Age: 9mo ago

Panini Brawl Stars Trading Cards Blister 5 Hüllen + 2 Karten Limited Edition

Price: €14.51
Rating: 4.5/5
Reviews: 90
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

20%

Brawl Stars31%
Generisch18%
Bizak9%
Panini8%
P.M.I.8%
Vertbaudet6%

Brawl Stars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume595KCVR0.8%Products36Brands16Top 5 Brands75%OOS Rate17.5%Rating4.3★Reviews193Avg BSR#1,022

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Brawl Stars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brawl stars390K/yr +15.3%0.4% conv.
brawl stars figuren113K/yr +6.0%1.1% conv.
brawl stars kuscheltiere33K/yr +15.4%0.5% conv.
brawlstars17K/yr +19.6%0.5% conv.
lego brawl stars12K/yr +20.0%0.1% conv.
brawl stars lego9K/yr +3.7%0.1% conv.
brawl stars kuscheltier5K/yr +20.1%0.3% conv.
brawl12K/yr -32.7%0.0% conv.
brawl stars spike5K/yr -7.9%1.9% conv.

What reviews say buyers love and hate about Brawl Stars

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße13%

“Passform und Funktion”

Geschenk Zweck12%

“Level: Beste Geschenkidee erreicht”

Gesamt anzeigen6%

“Man hat wunderbaren kontakt zum Display”

Effizienz6%

“muss sagen funktioniert echt mega”

What buyers complain about

94% of reviews

Preis-Leistungs-Verhältnis32%

“❌ Preis pro Figur relativ hoch – für zwei kleine Figuren nicht ganz günstig”

Qualität insgesamt22%

“Schlechte Qualität”

Funktionalität insgesamt10%

“Geht nicht”

Gesamtgröße10%

“Sind am Anfang sehr eng”

Benutzerfreundlichkeit10%

“Leider unbrauchbar”

Brawl Stars return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

34%

2Geschenk Zweck

11%

3Qualität insgesamt

4Defekt Material/Teile

5Farbe

Common Brawl Stars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brawl Stars 57/100 on Amazon Germany — Worth a look. The niche generates €85K/yr across 36 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved +12.7% over the last 90 days.