Skip to content

Brawl Stars

Maybe

An estimated 0.6% of orders come back. But buyers convert on only 0.8% of searches, so Brawl Stars is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€85K/yr595K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
38%top-5 click share · 16 brands · 60 sellers

Flapen Score

Brawl Stars against its category

The dotted line is the Fashion average. Past it, Brawl Stars is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brawl Stars market on Amazon at a glance

Shoppers on Amazon Germany searched for Brawl Stars 595K times last year and spent an estimated €85K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
595K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
0.8%
Market size, estimated
€85Ka year
Peak month
December3.3× the quietest month
Top search term
brawl stars390K searches a year

02 · Price

A sale here is worth €18.66.

Listings sell for €18.66 on average, from €4.49 to €61.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €18.66 that is €2K to €5K a year per listing.

Average price
€18.66inside the $15 to $100 sweet spot
Price range
€4.49–€61.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #1,022 within Jungen. It carries 193 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
17.5%
Average rank
#1,022in Jungen
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
193per listing
Listings tracked
36

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Brawl Stars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

60

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

20%

  • Brand 131%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Brawl Stars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Brawl Stars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brawl stars390K/yr
  • brawl stars figuren113K/yr
  • brawl stars kuscheltiere33K/yr
  • brawlstars17K/yr
  • lego brawl stars12K/yr
  • brawl stars lego9K/yr
  • brawl stars kuscheltier5K/yr
  • brawl12K/yr
  • brawl stars spike5K/yr

Reviews and returns

What reviews say buyers love and hate about Brawl Stars

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“❌ Preis pro Figur relativ hoch – für zwei kleine Figuren nicht ganz günstig”
A buyer, on “Preis-Leistungs-Verhältnis”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brawl Stars questions

Answered from the same tracked data.