brawl stars
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great193.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.66avg listing price — sweet spot $15–$100
Price range
Great€4.49–€61.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Market size
Bad€85K€85K/yr · 595K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, brawl stars is a €85K/yr Amazon Germany market (595K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
brawl stars market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €149K–€187K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,022
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 17.5%
- Avg brand age
- 25 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
60
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
20%
- Brawl Stars31%
- Generisch18%
- Bizak9%
- Panini8%
- P.M.I.8%
- Vertbaudet6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top brawl stars search terms
- brawl stars390K/yr
- brawl stars figuren113K/yr
- brawl stars kuscheltiere33K/yr
- brawlstars17K/yr
- lego brawl stars12K/yr
- brawl stars lego9K/yr
- brawl stars kuscheltier5K/yr
- brawl12K/yr
- brawl stars spike5K/yr
Top brawl stars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kapuzen-Sweatshirt mit Charakterdesign BRAWL Grün-Blau-Gelb Cosplay-Stil LEON (ERWACHSENE (170cm))
Generisch€54.983.0★1 rev
P.M.I. Brawl Stars Collectible Figures - 8 Pack Deluxe Box -Including 2 Rare Hidden Characters (S1) (Random) (BRW2070)
Brawl Stars€28.154.2★120 rev
P.M.I. Brawl Stars Collectible Figures - 2 Pack (S1) (Random) (BRW2015)
P.M.I.€8.764.0★248 rev
Brawl Stars BRW8004 Schlüsselanhänger One Size
Brawl Stars€7.784.4★188 rev
Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152
Vertbaudet€24.190.0★0 rev
Newest
by launch date
Vertbaudet Kinder T-Shirt Brawl Stars schwarz 140
Vertbaudet€17.080 rev
Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152
Vertbaudet€24.190 rev
Bizak Monsterflex Brawl Stars Sammelfigur Spike super ausziehbar und elastisch 13 cm 10 zum Sammeln für Erwachsene Fans Sammler und Kinder ab 8 Jahren (64390009-2)
Bizak€11.945 rev
Monster Flex Figur Super Stretchy Brawl Stars
Bizak€11.274 rev
Panini Brawl Stars Trading Cards Blister 5 Hüllen + 2 Karten Limited Edition
Panini€14.5190 rev
Trending
90-day click momentumBizak Monsterflex Brawl Stars Sammelfigur Spike super ausziehbar und elastisch 13 cm 10 zum Sammeln für Erwachsene Fans Sammler und Kinder ab 8 Jahren (64390009-2)
Bizak€11.943.8★
Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152
Vertbaudet€24.190.0★
Vertbaudet Kinder T-Shirt Brawl Stars schwarz 140
Vertbaudet€17.080.0★
Kapuzen-Sweatshirt mit Charakterdesign BRAWL Grün-Blau-Gelb Cosplay-Stil LEON (ERWACHSENE (170cm))
Generisch€54.983.0★
RISOKA 10 Stück Gaming Finger Sleeves - Perfekter Touchscreen Glide - Geeignet für alle Spiele - Gaming Gadgets Sachen Zubehör für Zocker + Gamer - Finger Sleeve Handschuhe - Handy Controller
RISOKA€10.014.4★
What buyers say about brawl stars
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Passform und Funktion”
“Level: Beste Geschenkidee erreicht”
“Man hat wunderbaren kontakt zum Display”
“muss sagen funktioniert echt mega”
“My kid hat fun”
“Sind Aufkleber, die alle gut kleben”
“haltbar”
“Ein Geschenk für guten Preis”
“Erfüllt seinen Zweck”
What buyers complain about
“❌ Preis pro Figur relativ hoch – für zwei kleine Figuren nicht ganz günstig”
“Schlechte Qualität”
“Geht nicht”
“Sind am Anfang sehr eng”
“Leider unbrauchbar”
“Halten nicht so lange”
Top return reasons
Common questions
- Is brawl stars profitable to sell on Amazon Germany?
- The niche generates €85K/yr across 36 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the brawl stars niche?
- 16 brands and 60 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in brawl stars?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.6%.
- When does demand for brawl stars peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the brawl stars niche?
- Listings span €4.49–€61.29; the average listing price is €18.66 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.