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Brautkleid

Maybe

The top 5 products take only 10% of clicks. But an estimated 22.3% of orders come back, so Brautkleid is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,560 Fashion niches · +5 vs the category median of 46
Market size
€108K/yr3.9M searches / yr
90-day growth
+1.9%search demand this quarter
Competition
10%top-5 click share · 65 brands · 97 sellers

Flapen Score

Brautkleid against its category

The dotted line is the Fashion average. Past it, Brautkleid is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brautkleid market on Amazon at a glance

Shoppers on Amazon Germany searched for Brautkleid 3.9M times last year and spent an estimated €108K. The top 5 brands take 43% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.1%
Market size, estimated
€108Ka year
Peak month
September2.9× the quietest month
Top search term
abschlusskleid329K searches a year

02 · Price

A sale here is worth €56.09.

Listings sell for €56.09 on average, from €12.85 to €170.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €56.09 that is €0 to €6K a year per listing.

Average price
€56.09inside the $15 to $100 sweet spot
Price range
€12.85–€170.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
22.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #350 within Kleider. It carries 1,263 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
65%
Out of stock, average day
7.6%
Average rank
#350in Kleider
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
1,263per listing
Listings tracked
304

04 · Newcomers

6 of last year's 111 launches cleared the first-year sales bar.

111 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
111
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brautkleid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

97

Top-5 brand share

43%

Top 20: 77%

Top-5 click share

10%

Top 20: 25%

Open market

60%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Brautkleid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Brautkleid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abschlusskleid329K/yr
  • ballkleid527K/yr
  • brautkleid541K/yr
  • ballkleider damen lang511K/yr
  • brautjungfernkleider255K/yr
  • hochzeitskleid335K/yr
  • abendkleid lang182K/yr
  • abschlusskleider73K/yr
  • prom dress102K/yr
  • brautmutterkleider für hochzeit102K/yr

Reviews and returns

What reviews say buyers love and hate about Brautkleid

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
18%of negative reviews mention “Gesamtgröße”
22.3%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brautkleid questions

Answered from the same tracked data.