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Braune Strumpfhose Damen

Fail

Demand is soft, at -83.6% this quarter, so Braune Strumpfhose Damen is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€67K/yr313K searches / yr
90-day growth
-83.6%search demand this quarter
Competition
34%top-5 click share · 20 brands · 42 sellers

Flapen Score

Braune Strumpfhose Damen against its category

The dotted line is the Fashion average. Past it, Braune Strumpfhose Damen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braune Strumpfhose Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Braune Strumpfhose Damen 313K times last year and spent an estimated €67K. The top 5 brands take 71% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -83.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-83.6%
Conversion, latest week
2.3%
Market size, estimated
€67Ka year
Top search term
braune strumpfhose damen97K searches a year

02 · Price

A sale here is worth €9.41.

Listings sell for €9.41 on average, from €4.93 to €18.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €9.41 that is €941 to €2K a year per listing.

Average price
€9.41under the $15 to $100 sweet spot
Price range
€4.93–€18.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€941–€2K
Returns
6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #188 within Socken & Strümpfe. It carries 977 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#188in Socken & Strümpfe
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
977per listing
Listings tracked
51

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Braune Strumpfhose Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

42

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

25%

  • Brand 129%
  • Brand 223%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Braune Strumpfhose Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 41.8× · 8 of 12 months tracked

Search terms

Top Braune Strumpfhose Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braune strumpfhose damen97K/yr
  • strumpfhose braun75K/yr
  • strumpfhosen damen braun22K/yr
  • braune strumpfhose17K/yr
  • strumpfhose braun damen12K/yr
  • strumpfhose dunkelbraun10K/yr
  • strumpfhose damen braun15K/yr
  • strumpfhose braun 20 den9K/yr
  • strumpfhose braun 40 den15K/yr
  • braune strumpfhose damen 20 den5K/yr

Reviews and returns

What reviews say buyers love and hate about Braune Strumpfhose Damen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
6.3%of orders come back
“Haltbarkeit enttäuschend”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Braune Strumpfhose Damen questions

Answered from the same tracked data.