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Braune Handtasche

Fail

Buyers convert on only 0.4% of searches, so Braune Handtasche is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€36K/yr280K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
16%top-5 click share · 61 brands · 101 sellers

Flapen Score

Braune Handtasche against its category

The dotted line is the Fashion average. Past it, Braune Handtasche is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braune Handtasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Braune Handtasche 280K times last year and spent an estimated €36K. The top 5 brands take 58% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
0.4%
Market size, estimated
€36Ka year
Top search term
tom tailor tasche damen43K searches a year

02 · Price

A sale here is worth €31.30.

Listings sell for €31.30 on average, from €11.68 to €117.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €31.30 that is €0 to €3K a year per listing.

Average price
€31.30inside the $15 to $100 sweet spot
Price range
€11.68–€117.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
7.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #910 within Handtaschen. It carries 633 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
5.6%
Average rank
#910in Handtaschen
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
633per listing
Listings tracked
140

04 · Newcomers

5 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Braune Handtasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

61 rising

Sellers

101

Top-5 brand share

58%

Top 20: 81%

Top-5 click share

16%

Top 20: 40%

Open market

40%

  • Brand 144%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Braune Handtasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3× · 9 of 12 months tracked

Search terms

Top Braune Handtasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom tailor tasche damen43K/yr
  • tom tailor tasche38K/yr
  • braune handtasche damen22K/yr
  • braune handtasche57K/yr
  • umhängetasche damen braun22K/yr
  • tasche braun damen27K/yr
  • tom tailor taschen12K/yr
  • tasche damen braun13K/yr
  • tom tailor taschen für damen8K/yr
  • kleine umhängetasche damen leder8K/yr

Reviews and returns

What reviews say buyers love and hate about Braune Handtasche

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geruch”
7.1%of orders come back
“Geruchsache”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Braune Handtasche questions

Answered from the same tracked data.