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Boss Mütze Herren

Fail

Demand is soft, at -88.4% this quarter, so Boss Mütze Herren is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€114K/yr201K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
32%top-5 click share · 13 brands · 90 sellers

Flapen Score

Boss Mütze Herren against its category

The dotted line is the Fashion average. Past it, Boss Mütze Herren is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boss Mütze Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Boss Mütze Herren 201K times last year and spent an estimated €114K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
2.1%
Market size, estimated
€114Ka year
Top search term
tommy hilfiger mütze28K searches a year

02 · Price

A sale here is worth €27.01.

Listings sell for €27.01 on average, from €8.07 to €109.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €27.01 that is €0 to €3K a year per listing.

Average price
€27.01inside the $15 to $100 sweet spot
Price range
€8.07–€109.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #802 within Accessoires. It carries 5,120 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
84%
Out of stock, average day
18.4%
Average rank
#802in Accessoires
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,120per listing
Listings tracked
57

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Boss Mütze Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

90

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

32%

Top 20: 66%

Open market

8%

  • Brand 155%
  • Brand 222%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 8%)

Demand

Boss Mütze Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 11.7× · 7 of 12 months tracked

Search terms

Top Boss Mütze Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger mütze28K/yr
  • boss mütze10K/yr
  • hugo boss mütze8K/yr
  • tommy hilfiger mütze herren23K/yr
  • boss mütze herren16K/yr
  • hugo boss mütze herren9K/yr
  • mütze tommy hilfiger8K/yr
  • tommy hilfiger mütze damen16K/yr
  • hilfiger mütze herren10K/yr
  • tommy hilfiger herren mütze12K/yr

Reviews and returns

What reviews say buyers love and hate about Boss Mütze Herren

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wärme”
18%of negative reviews mention “Qualität insgesamt”
5.4%of orders come back
“indiskutable Qualität”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boss Mütze Herren questions

Answered from the same tracked data.