Is Bommel profitable to sell on Amazon Germany?

Flapen scores Bommel 29 out of 100 on Amazon Germany, a Fail. Shoppers spend €19K a year across 14 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -90.3% in the last 90 days.

How competitive is the Bommel niche on Amazon Germany?

10 brands and 22 sellers compete in Bommel on Amazon Germany. The top 5 Bommel products take 61% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Bommel?

Bommel buyers on Amazon Germany complain most about Farbe, Gesamtgröße, and Hartes Gefühl. An estimated 3.3% of orders come back.

When does demand for Bommel peak?

Search demand for Bommel on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 21.3× the quietest.

What does it cost to enter the Bommel niche?

Bommel sells for €9.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.39 to €13.86. The average product has 782 reviews, the count a new listing must catch up to.

Bommel

Fail

Demand is soft, at -90.3% this quarter, so Bommel is a Fail.

Flapen Score: 29
29 / 100Ranks 2,449 of 2,560 Fashion niches · −17 vs the category median of 46
Market size: €19K/yr63K searches / yr
90-day growth: -90.3%search demand this quarter
Competition: 61%top-5 click share · 10 brands · 22 sellers

Flapen Score

Bommel against its category

The dotted line is the Fashion average. Past it, Bommel is stronger. Inside it, weaker.

29Fail

This niche Category average

See the method

Market

The Bommel market on Amazon at a glance

Shoppers on Amazon Germany searched for Bommel 63K times last year and spent an estimated €19K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months: 63K
Growth, 90 days vs prior 90: -90.3%
Conversion, latest week: 3.2%
Market size, estimated: €19Ka year
Peak month: December21.3× the quietest month
Top search term: bommel für mütze40K searches a year

02 · Price

A sale here is worth €9.26.

Listings sell for €9.26 on average, from €5.39 to €13.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €9.26 that is €0 to €926 a year per listing.

Average price: €9.26under the $15 to $100 sweet spot
Price range: €5.39–€13.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€926
Returns: 3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #2,134 within Accessoires. It carries 782 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 26.0%
Average rank: #2,134in Accessoires
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 782per listing
Listings tracked: 14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Bommel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

Brand 132%
Brand 232%
Brand 37%
Brand 46%
Brand 55%
Brand 65%
Open — no brand owns it (4 brands, 13%)

Demand

Bommel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.3×

Search terms

Top Bommel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bommel für mütze40K/yr -91.6%1.5% conv.
fellbommel6K/yr -80.5%1.2% conv.
kunstfell bommel5K/yr -85.4%1.3% conv.
fellbommel für mützen12K/yr -93.8%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Bommel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Farbe”

3.3%of orders come back

“Farben sehen nicht so schön aus wie abgebildet”

A buyer, on “Farbe”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Bommel questions

Answered from the same tracked data.

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