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Bommel

soft demand (-90.3% this quarter) — Bommel doesn't clear our bar today.

Flapen Score

29
Skip it

Ranks 2,449 of 2,560 Fashion niches · −17 vs the category median of 46

Market size 5Growth 0Conversion 40Competition 40Returns 47Price range 0Avg price 27Brand share 38Review moat 68Quality gap 52
This niche Category average · 2,560 niches

Is Bommel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bommel is a €19K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.

Bommel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -90.3% over the last 90 days and 3.2% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr2K
Search volume / yr-90.3%63K
Conversion rate3.2%
Avg price€9.26

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 22
Top-5 product click share61%
Open market18%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews782

Top Bommel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • styleBREAKER32%
  • BQTQ32%
  • Mixyvic7%
  • SIQUK6%
  • JOYOLA5%
  • SquarezhenBo5%
  • Open — no brand owns it (4 brands, 13%)

Bommel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.2%Products14Brands10Top 5 Brands82%OOS Rate26.0%Rating4.4★Reviews782Avg BSR#2,134
6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.3×

Top Bommel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bommel für mütze40K/yr
  • fellbommel6K/yr
  • kunstfell bommel5K/yr
  • fellbommel für mützen12K/yr

What reviews say buyers love and hate about Bommel

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt35%

viel Bommel für wenig Geld,sehr gute Qualität

Farbe16%

Farbe sind schön

Preis-Leistungs-Verhältnis7%

Preis ist gut

Gesamtgröße6%

Die Größe passt für Damenmürtzen

Geschenk Zweck6%

Prima als kleines Geschenk

What buyers complain about

100% of reviews
Farbe50%

Farben sehen nicht so schön aus wie abgebildet

Gesamtgröße25%

Für Mütze nicht geeignet

Hartes Gefühl25%

Ich fand sie zu hart

Bommel return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
63%
2Farbe
18%
3Add-Ons/Anhänge
3%
4Materialqualität
3%
5Gewicht schwer
2%

Common Bommel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bommel 29/100 on Amazon Germany — Skip it. The niche generates €19K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -90.3% over the last 90 days.
Search demand for Bommel on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 21.3× the quietest.