Skip to content

Bomberjacke

Fail

An estimated 10.8% of orders come back, so Bomberjacke is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€173K/yr1.1M searches / yr
90-day growth
-9.0%search demand this quarter
Competition
18%top-5 click share · 15 brands · 209 sellers

Flapen Score

Bomberjacke against its category

The dotted line is the Fashion average. Past it, Bomberjacke is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bomberjacke market on Amazon at a glance

Shoppers on Amazon Germany searched for Bomberjacke 1.1M times last year and spent an estimated €173K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €173K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
0.4%
Market size, estimated
€173Ka year
Peak month
November7.9× the quietest month
Top search term
vaude252K searches a year

02 · Price

A sale here is worth €45.69.

Listings sell for €45.69 on average, from €14.27 to €121.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €45.69 that is €0 to €5K a year per listing.

Average price
€45.69inside the $15 to $100 sweet spot
Price range
€14.27–€121.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
10.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #60 within Sportartspezifische Bekleidung. It carries 892 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
0.3%
Average rank
#60in Sportartspezifische Bekleidung
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
892per listing
Listings tracked
120

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bomberjacke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

209

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

18%

Top 20: 41%

Open market

5%

  • Brand 187%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (9 brands, 5%)

Demand

Bomberjacke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Bomberjacke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaude252K/yr
  • vaude damen180K/yr
  • bomberjacke122K/yr
  • vaude jacke herren93K/yr
  • vaude herren94K/yr
  • vaude regenjacke herren53K/yr
  • bomberjacke herren sommer15K/yr
  • vaude tasche36K/yr
  • übergangsjacken27K/yr
  • herren blouson jacke leicht11K/yr

Reviews and returns

What reviews say buyers love and hate about Bomberjacke

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Gesamtgröße”
10.8%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bomberjacke questions

Answered from the same tracked data.