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Bob

Fail

Buyers convert on only 0.0% of searches, so Bob is a Fail.

Flapen Score
19
19 / 100
Ranks 2,543 of 2,560 Fashion niches · −27 vs the category median of 46
Market size
€9K/yr445K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 98 sellers

Flapen Score

Bob against its category

The dotted line is the Fashion average. Past it, Bob is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bob market on Amazon at a glance

Shoppers on Amazon Germany searched for Bob 445K times last year and spent an estimated €9K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
0.0%
Market size, estimated
€9Ka year
Peak month
January10.5× the quietest month
Top search term
bob428K searches a year

02 · Price

A sale here is worth €106.69.

Listings sell for €106.69 on average, from €14.69 to €527.23. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €106.69 that is €0 to €11K a year per listing.

Average price
€106.69above the $15 to $100 sweet spot
Price range
€14.69–€527.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #80 within Schuhe. It carries 16,743 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
62%
Out of stock, average day
17.6%
Average rank
#80in Schuhe
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
16,743per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

98

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 231%
  • Brand 320%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Bob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.5×

Reviews and returns

What reviews say buyers love and hate about Bob

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
4.0%of orders come back
“Größe stimmt überhaupt nicht”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bob questions

Answered from the same tracked data.