Is Blusenrock profitable to sell on Amazon Germany?

Flapen scores Blusenrock 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €31K a year across 92 tracked products. 0 of the 28 products launched in the last year cleared the first-year sales bar. Search demand grew -85.9% in the last 90 days.

How competitive is the Blusenrock niche on Amazon Germany?

32 brands and 44 sellers compete in Blusenrock on Amazon Germany. The top 5 Blusenrock products take 22% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Blusenrock?

Blusenrock buyers on Amazon Germany complain most about Gesamtgröße, Defekt Material/Teile, and Kragenqualität. An estimated 11.9% of orders come back, which is high.

When does demand for Blusenrock peak?

Search demand for Blusenrock on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 15.7× the quietest.

What does it cost to enter the Blusenrock niche?

Blusenrock sells for €11.20 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.30 to €20.42. The average product has 430 reviews, the count a new listing must catch up to.

Blusenrock

Fail

Demand is soft, at -85.9% this quarter, so Blusenrock is a Fail.

Filters No Dominant Brand Quality Gap High Returns

Flapen Score: 43
43 / 100Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size: €31K/yr299K searches / yr
90-day growth: -85.9%search demand this quarter
Competition: 22%top-5 click share · 32 brands · 44 sellers

Flapen Score

Blusenrock against its category

The dotted line is the Fashion average. Past it, Blusenrock is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Blusenrock market on Amazon at a glance

Shoppers on Amazon Germany searched for Blusenrock 299K times last year and spent an estimated €31K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months: 299K
Growth, 90 days vs prior 90: -85.9%
Conversion, latest week: 0.9%
Market size, estimated: €31Ka year
Peak month: November15.7× the quietest month
Top search term: shirt verlängerung13K searches a year

02 · Price

A sale here is worth €11.20.

Listings sell for €11.20 on average, from €3.30 to €20.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.20 that is €0 to €1K a year per listing.

Average price: €11.20under the $15 to $100 sweet spot
Price range: €3.30–€20.42
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 11.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #482 within Dessous, Nacht- & Lounge-Wäsche. It carries 430 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 86%
Out of stock, average day: 33.1%
Average rank: #482in Dessous, Nacht- & Lounge-Wäsche
Average rating: 3.99 starsAmazon Germany average 4.37 stars
Average reviews: 430per listing
Listings tracked: 92

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 28
Successful launches: 0Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Blusenrock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

43%

Top 20: 92%

Top-5 click share

22%

Top 20: 50%

Open market

52%

Brand 111%
Brand 210%
Brand 39%
Brand 47%
Brand 56%
Brand 66%

Demand

Blusenrock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Blusenrock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

shirt verlängerung13K/yr -28.1%0.5% conv.
blusenverlängerung damen50K/yr -92.5%1.5% conv.
blusenrock66K/yr -90.5%1.2% conv.
hemdverlängerung damen28K/yr -87.5%1.4% conv.
blusenverlängerung15K/yr -77.0%1.2% conv.
shirtverlängerungen damen8K/yr -47.3%0.1% conv.
blusenverlängerung damen große größen13K/yr -80.3%0.9% conv.
bluse rock verlängerung17K/yr -82.4%1.5% conv.
hemdverlängerung7K/yr -80.0%0.8% conv.
bluse rock20K/yr -90.5%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Blusenrock

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Materialqualität”

50%of negative reviews mention “Gesamtgröße”

11.9%of orders come back

“Fallen 2-3 Größen kleiner aus”

A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Blusenrock questions

Answered from the same tracked data.

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