Is bluse damen profitable to sell on Amazon Germany?

The niche generates €241K/yr across 213 tracked products. 4 of 74 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the bluse damen niche?

50 brands and 126 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 47% of demand.

When does demand for bluse damen peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bluse damen niche?

Listings span €7.20–€27.67; the average listing price is €16.20 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.

bluse damen

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (12.2%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€16.20

avg listing price — sweet spot $15–$100

Review moat

Good834.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.20–€27.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€241K

€241K/yr · 6.2M searches

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, bluse damen is a €241K/yr Amazon Germany market (6.2M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bluse damen market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: €243K–€324K; units × avg price
Conversion rate: 0.2%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.2%
Avg brand age: 45 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

126

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

12%

Top 20: 30%

Open market

49%

Rapbin13%
Cuptacc12%
Friptspyg8%
J.VER7%
Odosalii5%
Amazon Essentials5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bluse damen search terms

bluse damen1.3M/yr +19.6%0.1% conv.
blusen & tuniken für damen724K/yr +77.1%0.1% conv.
damen bluse420K/yr +41.1%0.1% conv.
bluse damen elegant600K/yr -31.7%0.2% conv.
bluse378K/yr +12.7%0.1% conv.
blusen damen308K/yr -9.6%0.2% conv.
tunika damen275K/yr -19.6%0.1% conv.
tunika185K/yr +77.2%0.1% conv.
only bluse damen204K/yr +9.8%0.1% conv.
blusenshirt damen183K/yr +52.3%0.1% conv.

All search terms

Top bluse damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Friptspyg Bluse Damen Lässiges Langarm Hemdbluse Elegant Blusen & Tuniken für Damen V-Ausschnitt 100% Baumwolle Solide Sommer Oberteile mit Tasche Himmelblau L

Friptspyg€17.654.0★466 rev

Rapbin Weisse Blusen Damen Elegante Oberteile 3/4 Arm V Ausschnitt Baumwolle Blusen Frühling Sommer Outfit Modern Tunika Weiß L

Rapbin€14.434.4★390 rev

Odosalii Damen Oberteile - Chiffon Hemdbluse - Basic Langarmshirt - V-Ausschnitt Business Casual Musselin Bluse Hemden - Lässige Knöpf Bürohemden Tops Sommer Tunika Shirt (Lichtgrün Large)

Odosalii€19.414.2★609 rev

siliteelon Damen Bluse Hemdbluse Hemd Damen Bügelfrei Elegant Weiß M

siliteelon€16.034.1★163 rev

Rapbin Bluse Damen 3/4 Arm V-Ausschnitt Blumen Falten Bluse Oberteile Tunika Tops Locker Longshirt Lässige T-Shirt Aprikosen-Leopard L

Rapbin€14.564.2★270 rev

Newest

by launch date

Amazon Essentials Damen Leinen-Bluse mit Verstellbarer Taille Bronze M

Amazon Essentials€19.4348 rev

2mo ago

Amazon Essentials Damen Peplum-Bluse mit Schößchen aus Baumwollsatin Ziegelrot. M

Amazon Essentials€10.18100 rev

2mo ago

Odosalii Blusen & Tuniken für Damen 3/4 Ärmel Blusenshirt V-Neck Freizeit Oberteile Business Arbeit Women Schickes Bügelfrei Sommer Tunika Top Seitenschlitze Schlupfbluse Workwear Schwarz

Odosalii€12.416 rev

5mo ago

Rapbin Bluse Damen 3/4 Arm V-Ausschnitt Blumen Falten Bluse Oberteile Tunika Tops Locker Longshirt Lässige T-Shirt Aprikosen-Leopard L

Rapbin€14.56270 rev

6mo ago

Cuptacc Bluse Damen Sommer V-Ausschnitt Puffärmel Top Damen Blusen Knopfleiste T Shirts Tunika Dunkel Rosa Groß L 42-44

Cuptacc€14.01114 rev