How competitive is the Blazer Damen niche on Amazon Germany?

40 brands and 97 sellers compete in Blazer Damen on Amazon Germany. The top 5 Blazer Damen products take 12% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Blazer Damen?

Blazer Damen buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Materialqualität, the themes mined from the niche's reviews. Its return rate is 21.5% — above our launch gate.

What does it cost to enter the Blazer Damen niche?

Blazer Damen sells for €30.03 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.64–€95.42. The average incumbent carries 951 reviews — the moat a new listing must climb.

Blazer Damen

Blazer Damen shows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.5%) keeps it on the watch list.

Signals No Dominant Brand Quality Gap High Returns

Flapen Score

Worth a look

Top 20% of 2,560 Fashion niches · +9 vs the category median of 46

This niche Category average · 2,560 niches

Is Blazer Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Blazer Damen is a €275K/yr Amazon Germany market (2.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.

Blazer Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.2% over the last 90 days and 0.4% of searches end in a purchase.

€275K

revenue / yr

Units sold / yr10K

Search volume / yr-16.2%2.5M

Conversion rate0.4%

Avg price€30.03

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers40 · 97

Top-5 product click share12%

Open market43%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 227 products

Top Blazer Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ONLY ONLKAYLE-ORLEEN 3/4 Blazer TLR NOOS

Price: €27.64
Rating: 4.4/5
Reviews: 931
Age: 3y ago

PIECES Damen Pcboss Noos 3/4 Blazer Apple Butter L

Price: €21.25
Rating: 4.2/5
Reviews: 3,009
Age: 2y ago

ICHI IHKATE Damen Blazer Jackenblazer Reverskragen Regular Fit Größe:S Farbe:Ether (144506)

Price: €36.96
Rating: 3.7/5
Reviews: 14
Age: 3y ago

Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL

Price: €31.27
Rating: 4.0/5
Reviews: 178
Age: 1y ago

ALSOGO Damen Blazer Langer Casual Open Front Blazer Arbeit Büro Jacken mit Taschen Rose M

Price: €33.33
Rating: 3.8/5
Reviews: 240
Age: 3y ago

Newest

by launch date

QUELDRA Blazer Damen Business Casual Elegant Damen Jacke Langarm Arbeit Büro Knopf Open Front Jacke mit Taschen

Price: €36.19
Rating: 3.7/5
Reviews: 22
Age: 5mo ago

Odizli Blazer Damen Elegant Sportlich Jackett Lang Blaser Jacke Sweatblazer Sommer Herbst Leicht Jersey Oversize Longblazer mit Tasche Langarm Casual Herbstjacke Cardigan Business Anzug Schwarz L

Price: €30.49
Rating: 3.7/5
Reviews: 3
Age: 10mo ago

Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL

Price: €31.27
Rating: 4.0/5
Reviews: 178
Age: 1y ago

Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Schwarz L

Price: €31.30
Rating: 4.0/5
Reviews: 178
Age: 1y ago

YesFashion Blazer Damen Elegant Langarm Blazer Kurzblazer Offene Jacke Breathable GanzjäHrig Casual Business BüRo

Price: €24.45
Rating: 3.6/5
Reviews: 28
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

12%

Top 20: 32%

Open market

39%

Cicy Bell13%
ICHI12%
ONLY11%
PIECES10%
ALSOGO8%
PrinStory6%

Blazer Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.5MCVR0.4%Products227Brands40Top 5 Brands57%OOS Rate2.6%Rating4.0★Reviews951Avg BSR#96

Peak months: Mar, Apr · busiest ÷ quietest = 2.8×

Top Blazer Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blazer damen901K/yr -15.9%0.2% conv.
blazer damen elegant270K/yr -12.8%0.2% conv.
damen blazer184K/yr -14.5%0.1% conv.
blazer198K/yr -15.5%0.1% conv.
blazer damen sportlich182K/yr -23.2%0.2% conv.
only blazer damen76K/yr -20.7%0.2% conv.
longblazer damen89K/yr -34.1%0.1% conv.
blazer für damen75K/yr -10.3%0.0% conv.
blazer damen schwarz75K/yr -29.1%0.7% conv.
damen blazer sportlich elegant57K/yr -10.5%0.2% conv.

What reviews say buyers love and hate about Blazer Damen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Gesamtgröße28%

“passt perfekt”

Qualität insgesamt15%

“Top Ware”

Materialqualität8%

“Material OK”

Farbe8%

“Farbe wie abgebildet”

Komfort insgesamt7%

“Sehr angenehm zu tragen, fast wie eine Sweatjacke und doch so elegant”

What buyers complain about

73% of reviews

Gesamtgröße29%

“Fällt klein aus”

Qualität insgesamt12%

“Wirkt billig”

Materialqualität9%

“Material auch nicht schön”

Falten6%

“Kam total zerknittert an”

beworben Vs Tatsächliches Produkt5%

“Nicht wie erwartet”

Blazer Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

21.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

46%

2Farbe

10%

3Breite

4Materialqualität

5Länge

Common Blazer Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blazer Damen 55/100 on Amazon Germany — Worth a look. The niche generates €275K/yr across 227 tracked products. 0 of 47 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.