blazer damen
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.5%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€30.03avg listing price — sweet spot $15–$100
Price range
Great€9.64–€95.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good950.87avg incumbent reviews — the moat a new listing must climb
Market size
Good€275K€275K/yr · 2.5M searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad21.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, blazer damen is a €275K/yr Amazon Germany market (2.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
blazer damen market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- €240K–€300K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
97
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
12%
Top 20: 32%
Open market
39%
- Cicy Bell13%
- ICHI12%
- ONLY11%
- PIECES10%
- ALSOGO8%
- PrinStory6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.8×
Top blazer damen search terms
- blazer damen901K/yr
- blazer damen elegant270K/yr
- damen blazer184K/yr
- blazer198K/yr
- blazer damen sportlich182K/yr
- only blazer damen76K/yr
- longblazer damen89K/yr
- blazer für damen75K/yr
- blazer damen schwarz75K/yr
- damen blazer sportlich elegant57K/yr
Top blazer damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ONLY ONLKAYLE-ORLEEN 3/4 Blazer TLR NOOS
ONLY€27.644.4★931 rev
PIECES Damen Pcboss Noos 3/4 Blazer Apple Butter L
PIECES€21.254.2★3,009 rev
ICHI IHKATE Damen Blazer Jackenblazer Reverskragen Regular Fit Größe:S Farbe:Ether (144506)
ICHI€36.963.7★14 rev
Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL
Cicy Bell€31.274.0★178 rev
ALSOGO Damen Blazer Langer Casual Open Front Blazer Arbeit Büro Jacken mit Taschen Rose M
ALSOGO€33.333.8★240 rev
Newest
by launch date
QUELDRA Blazer Damen Business Casual Elegant Damen Jacke Langarm Arbeit Büro Knopf Open Front Jacke mit Taschen
QUELDRA€36.1922 rev
Odizli Blazer Damen Elegant Sportlich Jackett Lang Blaser Jacke Sweatblazer Sommer Herbst Leicht Jersey Oversize Longblazer mit Tasche Langarm Casual Herbstjacke Cardigan Business Anzug Schwarz L
Odizli€30.493 rev
Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL
Cicy Bell€31.27178 rev
Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Schwarz L
Cicy Bell€31.30178 rev
YesFashion Blazer Damen Elegant Langarm Blazer Kurzblazer Offene Jacke Breathable GanzjäHrig Casual Business BüRo
YesFashion€24.4528 rev
Trending
90-day click momentumQUELDRA Blazer Damen Business Casual Elegant Damen Jacke Langarm Arbeit Büro Knopf Open Front Jacke mit Taschen
QUELDRA€36.193.7★
ICHI IHKATE Damen Blazer Jackenblazer Reverskragen Regular Fit Größe:S Farbe:Ether (144506)
ICHI€36.963.7★
Ballandoro Blazer Damen Sportlich Elegant - Jackett für Hosenanzug Business Outfit Curvy Strickjacke Kurz Ungefüttert Sweatblazer Italienische Mode Helles Beige XXL
Ballandoro€36.614.0★
Zizzi Damen Große Größen Blazer Lange Ärmel Stretch Gr Gr 60 Black
Zizzi€56.973.8★
Zizzi Damen Große Größen Blazer Lange Ärmel Stretch Gr Gr 50 Black
Zizzi€57.033.8★
What buyers say about blazer damen
What buyers praise and complain about, mined from review topics.What buyers love
“passt perfekt”
“Top Ware”
“Material OK”
“Farbe wie abgebildet”
“Sehr angenehm zu tragen, fast wie eine Sweatjacke und doch so elegant”
“Schöner eleganter Blazer”
“Preis war top”
“knitterfrei”
“Schön leicht, fällt gut, bin zufrieden”
“Das Produkt ist gut beschrieben”
What buyers complain about
“Fällt klein aus”
“Wirkt billig”
“Material auch nicht schön”
“Kam total zerknittert an”
“Nicht wie erwartet”
“Ärmel sind allerdings zu lang”
“Riecht nach Parfüm”
“hält die Form nicht”
“Leider sehr eng geschnitten (vor allem an den Schultern)”
“Der Blazer ist ziemlich schwer”
Top return reasons
Common questions
- Is blazer damen profitable to sell on Amazon Germany?
- The niche generates €275K/yr across 227 tracked products. 0 of 47 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the blazer damen niche?
- 40 brands and 97 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in blazer damen?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 21.5% — above our launch gate.
- When does demand for blazer damen peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.8× the quietest.
- What does it cost to enter the blazer damen niche?
- Listings span €9.64–€95.42; the average listing price is €30.03 (sweet spot $15–$100). The average incumbent carries 951 reviews — the moat a new listing must climb.