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Blaues Kleid

Blaues Kleid shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 2,560 Fashion niches · +10 vs the category median of 46

Market size 6Growth 70Conversion 2Competition 98Returns 0Price range 76Avg price 95Brand share 97Review moat 50Quality gap 91
This niche Category average · 2,560 niches

Is Blaues Kleid profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Blaues Kleid is a €23K/yr Amazon Germany market (420K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Blaues Kleid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +52.6% over the last 90 days and 0.2% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr1K
Search volume / yr+52.6%420K
Conversion rate0.2%
Avg price€28.59

Who owns the niche?

The top 5 brands hold 28% of demand, so 72% of the market is open.

72%

open market share

Brands · sellers97 · 113
Top-5 product click share8%
Open market72%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 337 products

Sponsored placement87%
New entrants (1y)114· 2 succeeded
Avg rating4.1★
Avg reviews1,497

Top Blaues Kleid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

€0€228€456€684€912101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

97 rising

Sellers

113

Top-5 brand share

28%

Top 20: 67%

Top-5 click share

8%

Top 20: 23%

Open market

72%

  • Odizli6%
  • GRACE KARIN5%
  • CUPSHE4%
  • Amazon Essentials4%
  • Atnlewhi4%
  • Newshows4%

Blaues Kleid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume420KCVR0.2%Products337Brands97Top 5 Brands28%OOS Rate11.3%Rating4.1★Reviews1,497Avg BSR#495
15K10KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Top Blaues Kleid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blaues kleid61K/yr
  • kleid blau52K/yr
  • kleid hellblau38K/yr
  • hellblaues kleid34K/yr
  • kleid blau damen festlich27K/yr
  • dunkelblaues kleid30K/yr
  • blaues kleid damen30K/yr
  • kleid dunkelblau22K/yr
  • blaues kleid hochzeit10K/yr
  • hellblaues kleid damen25K/yr

What reviews say buyers love and hate about Blaues Kleid

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße28%

Passt perfekt

Qualität insgesamt10%

überzeugt durch seine elegante Verarbeitung

Komfort insgesamt9%

Super bequem

Materialqualität8%

schönes Material

Farbe7%

die Farbe ist so wie auf dem Foto sowie ohne Fehler.

What buyers complain about

56% of reviews
Gesamtgröße18%

gerade bei größerer Oberweite könnte es schnell etwas too much wirken.

Materialqualität8%

Billiges Material

Falten7%

Wurde luftdicht verschickt, zerknittert

Qualität insgesamt6%

Billige Qualität

Brustpassform4%

M war mir zu eng (bei 85 cm unter der Brust).

Blaues Kleid return rate & reasons

Why buyers send it back, as a share of all return requests.

18.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Materialqualität
15%
3Farbe
11%
4Länge
7%
5Qualität insgesamt
4%

Common Blaues Kleid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blaues Kleid 56/100 on Amazon Germany — Worth a look. The niche generates €23K/yr across 337 tracked products. 2 of 114 products launched in the last 360 days are still selling. Search demand moved +52.6% over the last 90 days.
Search demand for Blaues Kleid on Amazon Germany peaks in May–Jun, where the busiest month runs 3.2× the quietest.