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Black Swan Kostüm

Fail

Demand is soft, at -95.6% this quarter, so Black Swan Kostüm is a Fail.

Flapen Score
25
25 / 100
Ranks 2,501 of 2,560 Fashion niches · −21 vs the category median of 46
Market size
€26K/yr48K searches / yr
90-day growth
-95.6%search demand this quarter
Competition
93%top-5 click share · 9 brands · 29 sellers

Flapen Score

Black Swan Kostüm against its category

The dotted line is the Fashion average. Past it, Black Swan Kostüm is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Swan Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Black Swan Kostüm 48K times last year and spent an estimated €26K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-95.6%
Conversion, latest week
4.3%
Market size, estimated
€26Ka year
Peak month
October114.1× the quietest month
Top search term
black swan kostüm35K searches a year

02 · Price

A sale here is worth €12.46.

Listings sell for €12.46 on average, from €6.72 to €20.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €12.46 that is €0 to €1K a year per listing.

Average price
€12.46under the $15 to $100 sweet spot
Price range
€6.72–€20.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
18.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #673 within Sportartspezifische Bekleidung. It carries 1,476 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
28.1%
Average rank
#673in Sportartspezifische Bekleidung
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
1,476per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Swan Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

22%

  • Brand 128%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Black Swan Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26DecJanFebMarAprJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 114.1×

Search terms

Top Black Swan Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black swan kostüm35K/yr
  • schwarzer schwan kostüm7K/yr
  • black swan kostüm damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Swan Kostüm

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
18.7%of orders come back
“Keine gute Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Swan Kostüm questions

Answered from the same tracked data.